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Lexicon Legal Content | Blog

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Finding Topics for your Law Firms Blog

Any cursory search regarding effective online law firm marketing will reveal that maintaining a consistently updated blog that engages readers and adds content to your site on a regular basis is essential. While writing blog entries is itself time-consuming, finding topics to blog about can be surprisingly difficult as well. Below are some tips regarding … Read More

Three Reasons to Use Professional Legal Content Writers for Your Law Firm Website

PROFESSIONAL LEGAL CONTENT WRITERS

PROFESSIONAL LEGAL CONTENT WRITERSMany lawyers who engage in online marketing try and save money by writing their own content or hiring a law student to do it for them. In our experience, hiring a professional legal content writer is highly preferable for a number of reasons, three of which are detailed below.

Generating quality legal content requires a  …  Read More

Using Data to Improve the Content on Your Law Firm Website

banner-1090831_1920-768x241For years, Internet marketers have been declaring that “content is king” when it comes to improving search rankings and connecting with potential customers, a situation that is unlikely to change any time in the near future. When it comes to content, lawyers are in unenviable position of having to engage their readers regarding complicated legal …  Read More

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