Many people who sustain personal injuries have had little-to-no experience with the legal system before. For this reason, these injured victims regularly turn to the Internet to find a lawyer who can help them. A Google search for “personal injury lawyer in [insert geographical location here]” will yield millions of possible results.

Instead of wading through the overwhelming results, people often simply choose from one of the first few entries. This means that if you are not one of these entries, you likely lose out on potential clients and money in your pocket.

Having a website with high-quality, SEO-optimized, relevant, and well-written legal content—including a routinely updated blog—can not only substantially improve your search engine positioning, but will also provide valuable information for clients when they do reach your website. No one wants to select an attorney who has incomplete, inaccurate, or poorly-written content on their website. That being said, it is not surprising that many busy attorneys do not have the time to dedicate to carefully writing their own websites. That is where our legal copywriters step in.

There are many different ways that our legal writers specifically tailor the content we write to the particular needs of your website and your law practice. The following are only some examples of how our content can be a valuable contribution to your online presence.

All of our legal content writers are thoroughly familiar with the many different areas of personal injury law and can write with clarity and understanding regarding the specific types of cases you take. Some examples of personal injury law about which we have extensive experience writing include:

Again, these are only some examples of the types of PI practice areas our writers can address in static legal content and/or blog entries.

In addition to your particular practice areas, we strive to understand the type of client you are trying to reach. It is not enough to simply appear higher in the search results because, once a potential client clicks on your site, you want them to believe that you will be capable and trustworthy in handling their case. Our legal writers take into account the demographics of the geographical area you are targeting and always ensure the content is as accessible to a non-lawyer as possible while still remaining professional in tone.

Not only does it reflect poorly on your own reputation if you have incorrect information on your law firm’s website, but you may also face professional sanctions or discipline. There are many personal injury laws that vary from state to state, including:

• Statutes of limitations
• Comparative negligence laws
• Wrongful death provisions
• Damage caps
• Negligence per se standards

Any legal content writer you hire should be well aware of the potential differences in the laws of your jurisdiction and should conduct thorough research to ensure all information in your legal content is completely accurate and in line with the ethical rules of your state.

At Lexicon Legal Content, all of our legal writers have extensive knowledge of personal injury laws and understand how to write content that will be beneficial to your online presence. Whether you have a comprehensive online marketing strategy, you need personal injury content for a brand-new website, or would like help updating your law firm blog, we can help you. We have affordable pricing that can yield a valuable return on your investment, so please call 314-691-8602 or emailDavid@lexiconlegalcontent.com to begin improving your web presence today.