Content marketing is the prhttps://www.lexiconlegalcontent.com/wp-admin/post.php?post=782&action=editocess of creating custom content and sharing it with your potential clients in order to drive favorable consumer action. For a basic example, consider a blog post informing people of the serious consequences associated with a DUI arrest – by creating and distributing this custom content throughout the internet, you hopefully will reach people in this situation who are seeking legal representation.
Finding new topics for your legal blog can often be more time-consuming than actually writing the content itself. The infographic below discusses a few of the sources that lawyers and law firms can use to generate fresh and timely blog posts
While just a few years ago it may have seemed like science fiction, it has become commonplace to see and hear people asking their smartphones and other devices to find them the nearest Chinese restaurant or what the weather will be tomorrow.
Any cursory search regarding effective online law firm marketing will reveal that maintaining a consistently updated blog that engages readers and adds content to your site on a regular basis is essential. While writing blog entries is itself time-consuming, finding topics to blog about can be surprisingly difficult as well. Below are some tips regarding … Read More
PROFESSIONAL LEGAL CONTENT WRITERS
Many lawyers who engage in online marketing try and save money by writing their own content or hiring a law student to do it for them. In our experience, hiring a professional legal content writer is highly preferable for a number of reasons, three of which are detailed below.
Generating quality legal content requires a … Read More
For years, Internet marketers have been declaring that “content is king” when it comes to improving search rankings and connecting with potential customers, a situation that is unlikely to change any time in the near future. When it comes to content, lawyers are in unenviable position of having to engage their readers regarding complicated legal … Read More