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Lexicon Legal Content | Blog

Trouble Thinking of Topics for Your Law Firm’s Blog? Your Clients may have the Answers

Question markWhen attorneys contact us for help with their website content, one of the more common issues we hear is that they simply do not know what they should be writing about. Of course, lawyers are highly-trained professionals who often engage in writing, whether it be a brief, a motion, or written communication with a client or an adverse party. Unfortunately, this is not the kind of writing that makes for good blog entries.

Your Legal Blog is a Powerful Marketing Tool

What is the point of blogging? Ultimately, your blog should be generating new business, and will do so by driving more traffic to your site. Regular blogging can drive new traffic in two distinct ways:

 

  • It can increase your search engine rank for certain keywords, increasing the likelihood that a potential client seeking legal services in your practice areas will visit your site.
  • If you share your blog posts through social media and other channels and get it in front of people who may need your services, it can increase the direct traffic to your site.

As a result, your blog topics should be informative, targeted at your potential clients, and have a title that makes people want to read more. To come up with ideas for what you should blog about, just think about the questions your clients regularly ask. Of course, these will be different for every practice area, but some examples of good topics include:

  • Will my personal injury lawsuit go to trial?
  • What are the potential penalties for a 1st time DUI?
  • Can I write my own will?
  • Will filing for bankruptcy ruin my credit?

If you clients have asked you these questions in the past, chances are that potential clients are currently asking Google the same question. By providing answers to these questions for free, you can increase the chances that people will retain you for further counsel and representation.

Our Legal Blog Writers can Help

Finding topics for your blog is just one aspect of maintaining an effective legal blog – you also have to write the entry, optimize it, post it, and distribute the post so that people actually have an opportunity to read it. This can be extremely time-consuming and pull you away from actually practicing law. Fortunately, we are here to help. Our team of legal copywriters can manage every aspect of your blog on your behalf and regularly work in jurisdictions throughout the United States across all practice areas.

To learn more about our services and for samples of our work, call Lexicon Legal Content today.

Infographic – How Content Marketing can Help Law Firms get New Clients

Content marketing is a cost-effective way for law firms to expand their reach online and engage new clients. Here are some of the main benefits in engaging in a professionally-managed content marketing campaign.

Content Marketing for Law Firms - Infographic

 

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Five Reasons Your Law Firm Needs to Blog – Infographic

Five Reasons Your Law Firm Needs to Blog – Infographic

Blogging is an integral part of any online marketing campaign and can help you grow your practice. The infographic below highlights five of the reasons that you should be blogging regularly.

5 Reasons Your Law Firm Need to Blog - Infographic

 

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Content Marketing Considerations for Law Firms

ipad-605440_1920Content marketing is the prhttps://www.lexiconlegalcontent.com/wp-admin/post.php?post=782&action=editocess of creating custom content and sharing it with your potential clients in order to drive favorable consumer action. For a basic example, consider a blog post informing people of the serious consequences associated with a DUI arrest – by creating and distributing this custom content throughout the internet, you hopefully will reach people in this situation who are seeking legal representation.

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Any cursory search regarding effective online law firm marketing will reveal that maintaining a consistently updated blog that engages readers and adds content to your site on a regular basis is essential. While writing blog entries is itself time-consuming, finding topics to blog about can be surprisingly difficult as well. Below are some tips regarding … Read More

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Denver, CO 80202-5428

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