Lexicon Legal Content | Blog

10 Jan

How an E-Book Can Showcase Your Expertise AND Grow Your Law Firm

| David B. Arato | Uncategorized

A law firm is, first and foremost, a business, and growing your business is the name of the game. While you’ve naturally put time and effort into marketing, you may not have thought about writing an e-book on the topic of your legal expertise. When a potential client is looking for legal representation, your book […]

Read More
5 Nov

Guest Post: What are Some Common Defenses to DUI Charges in Minnesota?

| David B. Arato | Uncategorized

Driving while under the influence (DUI) of alcohol or drugs is an extremely dangerous activity in Minneapolis and elsewhere. DUIs put everyone on the road at risk, and a motor vehicle collision that is caused by a drunk driver can lead to serious personal injuries (and sometimes death) for the individuals who are involved in […]

Read More
15 Jul

40 Law Firm Blog Ideas

| David B. Arato | Blog Content Ideas, Law Firm Content Writing, Legal Blog Writing, Uncategorized

Sometimes, Figuring Out What to Write about is the Hardest Part of Blogging The benefits of blogging for law firms and lawyers are indisputable. So, now that you’ve set up your site and are ready to go, what are you actually supposed to be writing about? As a practicing attorney, most of your written communication […]

Read More
23 Dec

5 Legal Content Marketing Trends to Look for in 2024

| David B. Arato | Blogging, Content Marketing, Keywords, Law Firm Content Writing, Legal writing, Topic ideation

2024 is the year to get serious about your legal content marketing. Content is the foundation of your online presence, and in our hyper-connected world, content that connects you with your potential clients can increase awareness and generate new business. Here are five key legal content marketing trends that you can’t afford to ignore in […]

Read More
28 Jun

Avoiding Burnout: One of the Benefits of Outsourcing Your Legal Blog Content

| David B. Arato | Content Marketing, Legal writing, Outsourcing, Topic ideation

One of the hardest things about content marketing is consistently creating fresh, compelling content on a regular basis. If you want to be competitive, you’ve got to come up with ideas day after day, month after month, and year after year. In addition, if you’re using your law firm’s blog content to target a specific […]

Read More
16 Jun

Legal Content Marketing Ideas: 4th of July Celebrations

| David B. Arato | Content Marketing, Law Firm Content Writing, Legal writing, Topic ideation

Legal Content Marketing Ideas: 4th of July Celebrations Finding fresh, relevant topics is one of the hardest things about regularly creating content for a legal blog. Fortunately, the holidays and other seasonal events like the start of the school year or ski season provide law firms in certain practice areas with ample opportunities to create […]

Read More
10 Jun

Legal Content Marketing: The Highly Competitive World of Personal Injury

| David B. Arato | Uncategorized

When it comes to legal marketing, personal injury is likely the most competitive practice area there is. Personal injury law firms are in fierce competition for the high-value cases that occur on a daily basis in every jurisdiction in the United States. Many people who are injured in accidents caused by negligence have never worked […]

Read More
3 Jun

How Quality Content Can Help You Grow Your Law Practice

| David B. Arato | Content Marketing, Keywords, Law Firm Content Writing

Content marketing is a marketing technique that involves the creation and distribution of content designed to stimulate interest in a product or service. When employed by law firms, content marketing can establish the firm as a thought leader in its practice area and connect with clients searching for an attorney who practices in a specific […]

Read More
10 Apr

Content Ideas for Law Firms – Motorcycle Safety Awareness

| David B. Arato | Uncategorized

With the weather warming up, more and more motorcyclists are getting their bikes out of storage and hitting the open road. Unfortunately, this exposes them to a significant risk of injury in a motorcycle accident. Law firms can create content to keep motorcyclists safer, raise awareness, and connect with victims who are in need of […]

Read More