Lexicon Legal Content | Blog

When you’re strategizing for SEO, it’s only natural to consider your competitors and their keywords, but knowing where to begin can be a problem. There are some keyword zingers out there that seem to be surefire bets, but you’re looking for a good fit and a good value. Fortunately, there are some basic guidelines that […]

Typically, the government cannot restrict a person’s liberty without due process of law – which usually means a criminal proceeding ending in a finding of guilt. But in recent days, we’ve heard about cruise ships being kept from coming into port and people placed in quarantine. So what is the legal authority for the federal […]

Now that we’ve rocketed into the new decade, it’s clear that local results are becoming more and more important to Google, which is, of course, good for businesses like small to mid-size law firms. As with all things Google, it’s important to learn the ropes and to anticipate how best to participate. Looking into our […]

A law firm is, first and foremost, a business, and growing your business is the name of the game. While you’ve naturally put time and effort into marketing, you may not have thought about writing an e-book on the topic of your legal expertise. When a potential client is looking for legal representation, your book […]

Driving while under the influence (DUI) of alcohol or drugs is an extremely dangerous activity in Minneapolis and elsewhere. DUIs put everyone on the road at risk, and a motor vehicle collision that is caused by a drunk driver can lead to serious personal injuries (and sometimes death) for the individuals who are involved in […]

Sometimes, Figuring Out What to Write about is the Hardest Part of Blogging The benefits of blogging for law firms and lawyers are indisputable. So, now that you’ve set up your site and are ready to go, what are you actually supposed to be writing about? As a practicing attorney, most of your written communication […]

2024 is the year to get serious about your legal content marketing. Content is the foundation of your online presence, and in our hyper-connected world, content that connects you with your potential clients can increase awareness and generate new business. Here are five key legal content marketing trends that you can’t afford to ignore in […]

One of the hardest things about content marketing is consistently creating fresh, compelling content on a regular basis. If you want to be competitive, you’ve got to come up with ideas day after day, month after month, and year after year. In addition, if you’re using your law firm’s blog content to target a specific […]

Legal Content Marketing Ideas: 4th of July Celebrations Finding fresh, relevant topics is one of the hardest things about regularly creating content for a legal blog. Fortunately, the holidays and other seasonal events like the start of the school year or ski season provide law firms in certain practice areas with ample opportunities to create […]