Law Firm PPC vs SEO: Where the Budget Should Go, and When
A managing partner with one more marketing dollar usually faces a plain choice: Google Ads, or pages on the firm’s own website. Ads can produce calls this week. Pages take longer and keep working after they are paid for. That is the real question behind law firm PPC vs SEO. Each channel does a different […]
How Do You Write Content for a Law Firm?
When it comes to marketing legal services, things are different than they are in other industries – especially when it comes to content.
Attorney Website Content: What It Is and Why You Need It
Law firms tend to be in the slow lane when adopting modern marketing trends.
What’s the Point of Law Firm Blogging, Anyway?
If you have done research on how to market a law firm online – or any business, for that matter – you’ve undoubtedly come across articles advising
How To Increase Traffic To Your Website?
Your law firm’s website plays an important role in terms of marketing and reaching your target audience – and your content matters.
Lexicon Legal Content Named one of the Top 45 Legal Marketing Blogs and Websites
Lexicon Legal Content is honored to be included in the Top 45 Legal Marketing Blogs and Websites , which lists the best of the best from thousands of
Best Practices in Law Firm Content Marketing
It’s increasingly important for solo attorneys and law firms to establish their brands in the digital market.
Marketing Ethics for Attorneys: 2021 and Beyond
The Internet has fundamentally changed the way that people seek and evaluate professional services, including legal services.
It turns out that 129 Million Calls Can Tell Us a Whole Lot about Inbound Marketing
In 2005, HubSpot’s founder coined the term “inbound marketing,” and we have never looked back.
Legal Content Marketing: The Highly Competitive World of Personal Injury
When it comes to legal marketing, personal injury is likely the most competitive practice area there is.
