Why Most Law Firm Copywriting Sounds the Same (and How to Fix Yours)

Law Firm Copywriting

Most law firm copywriting calls the firm’s lawyers experienced and aggressive and promises they will fight for you. Three websites in a row make the same promise. Bar rules restrict superlatives like “best” and comparisons and limit past-result claims, so copy falls back on safe adjectives. Law firm copywriting gets better with specific, checkable facts, […]

Spanish-Language Law Firm Content: Translation vs. Original Writing

Spanish Legal Content

Spanish legal content is not one decision but many. Tens of millions of people speak Spanish at home in the United States, and a law firm that wants to reach them has to decide, page by page, whether to translate or to write in Spanish from the start. The choice changes what the page says, […]

Free Sample

What Makes Lexicon’s Content Different?

If you would like to learn more about Lexicon Legal Content, visit our homepage.

Fill out the form below to request a free sample!