Lexicon Legal Content | Blog

28 Feb

Get More from Your Current Content with Historical Optimization

| David | Blog Content Ideas, Branding, Content Marketing, Keywords, Law Firm Content Writing, Legal Blog Writing, SEO, Uncategorized

You recognize that content is king, but you may not be making the most of the content that you already have. And this is where historical optimization shines. Historical optimization sounds more technical than it needs to be – the bottom line is that it involves breathing new life into the content you’ve already published, […]

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8 Feb

10 Legal Content Marketing Terms You Should Get to Know

| David | Blogging, Content Marketing, Law Firm Content Writing, Legal Blog Writing, Legal writing

Marketing your legal content seems easy enough – write stellar copy and get it out there where it needs to be. There are, of course, challenges along the way. One of the primary building blocks of solid legal marketing is understanding the terminology that populates its principles and methodologies. Because even major players use terms […]

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7 Jan

Four Easy Ways to Find Fresh Ideas for Your Law Firm Blog

| David | Blog Content Ideas, Blogging, Content Marketing, Law Firm Content Writing, Legal Blog Writing

Whether you are a solo practitioner or part of a large law firm, improving your Google search rankings and online authority should be one of your top marketing priorities. When your audience likes and can relate to what you are publishing online, Google rewards you, as do your prospects when they turn into clients. The […]

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5 Jan

California Judge Says “Nevermind” to Nevermind Child Exploitation and Pornography Lawsuit

| wpengine | Blogging, Legal News

The controversial cover of Nirvana’s 1991 Nevermind was thought by many to be symbolic of the grunge rock band’s attempt at reaching for the almighty dollar. However, according to the album’s art director, it arose from lead singer Kurt Cobain’s captivation with a water birth documentary. Either way, the late Cobain likely never imagined that the album […]

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7 Dec

What Is Content Readability and Who Defines It?

| David | Blog Content Ideas, Blogging, Content Marketing

Most of us think something is readable if we enjoy it. We want a piece to have a beginning, middle, and end, preferably in that order. If it’s fictional, we want it to be about people we care about or like. Sometimes, it’s a book you just happen to come across or a title or […]

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18 Nov

Lexicon Legal Content Named one of the Top 45 Legal Marketing Blogs and Websites

| David | Uncategorized

Lexicon Legal Content is honored to be included in the Top 45 Legal Marketing Blogs and Websites, which lists the best of the best from thousands of online offerings – ranked according to consistent traffic, social media fans, domain authority, and informativeness. When it comes to legal content, we recognize that there are a lot […]

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25 Sep

Assessing and Changing Underperforming Content

| David | Content Marketing

Although SEO strategy is multi-faceted, content optimization is a big-hitter when it comes to successful marketing. Like other methods that bring traffic to a website, ups and downs are common in content marketing. Unfortunately, many companies using best practices still find that their content underperforms or that it is not reaching as many people as […]

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10 Sep

Best Practices in Law Firm Content Marketing

| wpengine | Blogging, Compliance, Law Firm Content Writing, Legal Blog Writing, Marketing, SEO

It’s increasingly important for solo attorneys and law firms to establish their brands in the digital market. Many are using advanced SEO tehchniques to get themselves to the top of the SERPs. Most are also using social media platforms such as Twitter, Facebook, LinkedIn, and Instagram to get the word out about their services, expertise, […]

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3 Aug

Law Blogs 101

| David | Blogging, Compliance, Law Firm Content Writing

Law firm management has slowly evolved to include much more than traditional everyday business tasks. In addition to representing their clients, today’s busy attorneys in small or mid-size firms often must troubleshoot IT problems, participate in professional networking, meet current CLE requirements, and market their law firms so that they can be found in a […]

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23 Apr

Your 2021 Legal Content Marketing Toolkit

| David | Content Marketing

If you’re a law firm and you’re unsure about this content marketing you hear so much about, there’s no reason to panic. Content marketing consists of publishing content on various platforms. The content you publish can be blogs, social media, podcasts, videos, or anything else that allows you to connect with your potential clients. When it comes to […]

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