If you’re regularly updating your law firm’s blog, you already know that blog posts help you connect with current and potential clients alike. You may wonder, however, if there’s a magic number, schedule, or time frame regarding how often and when you should be posting. Should you be slapping content up every day – even if you really don’t have much to say – or should you leave people wanting more by posting intermittently? Fortunately, it’s no longer a guessing game – there are some tried-and-true guidelines to help guide how often you should be updating your law firm’s blog.Read More
Your law firm’s website plays an important role in terms of marketing and reaching your target audience – and your content matters. Generating relevant and compelling content is the name of the game, but if you find yourself at a loss when it comes to choosing inspiring topics that resonate with your widest potential audience, you are not alone. Many firms find themselves recycling the same, tired titles time and time again, but you can do better, and we have some helpful hints to get you started.Read More
You recognize that content is king, but you may not be making the most of the content that you already have. And this is where historical optimization shines. Historical optimization sounds more technical than it needs to be – the bottom line is that it involves breathing new life into the content you’ve already published, which can do you a world of good in terms of giving your return on investment a bump.Read More
Whether you are a solo practitioner or part of a large law firm, improving your Google search rankings and online authority should be one of your top marketing priorities. When your audience likes and can relate to what you are publishing online, Google rewards you, as do your prospects when they turn into clients. The best way to accomplish these goals is to draft high-quality content for your website frequently.
However, creating compelling content isn’t as easy as it might sound. For most attorneys, wordsmithing tasks become buried by the dozens of other duties they must complete. Publishing excellent content that resonates with your desired audience must be a priority, or your blog won’t be an effective marketing tool. You won’t reap the rewards you desire. In fact, it’s so crucial that we highly recommend creating an editorial calendar that can serve as a guide and will remind you to keep creating content.
Most of us think something is readable if we enjoy it. We want a piece to have a beginning, middle, and end, preferably in that order. If it’s fictional, we want it to be about people we care about or like. Sometimes, it’s a book you just happen to come across or a title or a cover that drew you in, and you couldn’t leave till you finished the story. Sometimes, it’s something so powerful that you simply can’t let it go. However, these qualities aren’t the only kinds of readability.Read More
Since Colorado and Washington legalized the recreational use of marijuana in 2012, several other states have followed. Most recently, Virginia voted to legalize its use in February, becoming the first state in the Old South to legalize its use fully. The bill is still awaiting Governor Northam’s signature, however. While he is a proponent of legalization and is expected to sign it, he may send it back to the legislature with proposed amendments.Read More
Sometimes, Figuring Out What to Write about is the Hardest Part of Blogging
The benefits of blogging for law firms and lawyers are indisputable. So, now that you’ve set up your site and are ready to go, what are you actually supposed to be writing about? As a practicing attorney, most of your written communication is likely directed at other attorneys and judges, and this is exactly the style of writing that you should avoid when blogging. Remember, you are blogging in an effort to connect with your potential clients, and (perhaps just as importantly) so that your site is noticed by Google and other search engines. For this reason, content that looks like a legal brief or law review article is NOT what you should be posting.
For many people, finding blog topics is harder than putting pen to paper. Here are 40 ideas to get you started generating content for your law firm’s blogRead More