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Category: Blogging

CONTENT MARKETING TRENDS

5 Legal Content Marketing Trends to Look for in 2019

A person using a pen to point at a pie chart displayed on a tablet.2019 is the year to get serious about your legal content marketing. Content is the foundation of your online presence, and in our hyper-connected world, content that connects you with your potential clients can increase awareness and generate new business.

Here are five key legal content marketing trends that you can’t afford to ignore in 2019.

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Will 2017 See the End of Live Chat Pop-Ups?

A cursory search of the internet will establish that significant percentage of law firm websites greet their visitors with a pop-up window that offers to connect them with a live representative.

While live chat has the potential to increase the percentage of website visitors that become paying clients, they can also be annoying to users and now could have a negative impact on your site’s rankings in the SERPs. These types of pop-ups, known as “interstitials,” often cover up the main content of the site and can be difficult for users on mobile devices to dismiss.

Late last summer, Google announced that websites that use interstitials may not rank as highly after January 10th of this year. Specifically, the search engine stated that:

Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

BLOG PIC
An Intrusive Pop-Up
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An Intrusive Standalone Interstitial
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Another Example of an Intrusive Standalone Interstitial

 

 

 

 

 

 

 

 

(Source: https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html)

There are some situations in which a site could continue to use interstitials and not be affected by the change. These include the following:

  • An age verification pop-up
  • Logins on sites where the content is behind a paywall
  • Banners that use a reasonable amount of space and are dismissed easily

How to Keep Your Potential Clients Engaged

Of course, one of the main benefits of offering live chat is user engagement and setting an appointment so that visitors become paying clients. Importantly, this update does not mean that lawyers should not offer live chat – they simply need to not do so with a pop-up that covers up their content.

This new ranking signal is consistent with Google’s focus on rewarding sites that provide content that is useful for people searching the web. As content is critical to both search engine rankings and the impression that your potential clients get when they visit your site, it is important for attorneys to ensure that the content on their site is well-written, compelling, and provides site visitors answers to their questions.

Call Lexicon Legal Content Today to Discuss the Content on Your Law Firm’s Website

The content on your website has a direct impact on your site’s position in the search results. Unfortunately for busy practicing attorneys, creating a consistent stream of high-quality, informative, and useful content takes a significant investment of time. The team of professional legal blog writers at Lexicon Legal Content is available to provide your firm or marketing agency with content in a variety of formats that will provide value to your readers and improve the quality of your site. To learn more about our services, call us today at 314.691.8602 or contact us online.

How Law Firms Can Reach Potential Clients through Content Marketing

Macbook content writingDigital marketing for lawyers and law firms is becoming increasingly competitive, and gone are the days that an attorney could simply put up a website and wait for the phone to ring. Between professionally-managed search engine optimization (SEO) efforts, pay-per-click ads, and well-placed banner advertising, law firms need to engage in a wide variety of online marketing efforts in order to keep up with their competition.

 

Content marketing is the creation and circulation of original content that is of interest to your clients. Content can take a wide variety of formats, including blogs, videos, infographics, and E-Books, and the appropriate format will depend on a variety of factors, including the information you would to share and your target audience. For example, a list of personal injury accident statistics may be well-suited to an infographic, while a guide detailing the steps to take after a car accident would likely make an excellent E-Book.

The benefits of content marketing are myriad. Best of all, if you choose to create your content yourself, it can be free. For example, writing a blog post about potential consequences of a sex crime conviction and sharing it on your firm’s social media account will only cost you time. Furthermore, adding unique, keyword-rich content to has been explicitly identified by Google as a significant factor in the way a site ranks for certain keywords.

Outsourcing Content Marketing is an Option for Busy Lawyers

As an attorney, your focus should be on practicing law. With court dates, client meetings, legal research, and document drafting, many lawyers do not have the time to create high-quality, compelling, and informative content on a regular basis. In addition, it is important to keep in mind that the way that you write for the court is not necessarily what your clients or Google want to see. Fortunately, there is help available and freelance writers or a company like ours can provide content that will interest your potential clients and improve your site’s ranking.

It is important to keep in mind, however, that like with anything else, you get what you pay for. While you may be able to outsource content creation to India for pennies per word, the quality will likely suffer, especially for legal content. More importantly, as your firm’s site is an advertisement, it is subject to the Rules of Professional Responsibility in your jurisdiction. As a result, posting inaccurate content on your site or content that violates advertising rules could even result in an ethics complaint.

At Lexicon Legal Content, our team of attorney-writers generates high-quality and compelling content in a variety of formats, including blogs, practice area pages, press releases, and E-Books for lawyers, law firms, and law firm marketers. To learn more about how we can help you grow your practice or improve your clients’ online presence, call us today at 314-691-8602 or send us an email through our online contact from.

What to Post on Your Law Firm’s Blog

By now, you have likely heard of the way in which blogging can improve your law firm’s ability to reach clients who are searching for the services you offer. While starting a blog is fairly easy, maintaining it can be extremely time-consuming. Not only do you need to actually write and post the content, you also need to come up with subject to write about. While the law is voluminous, it is unlikely that people who are looking for you are searching for information about the difference between res judicata and collateral estoppel.

Here are some of the types of blogs that we generate for our clients.

Legal blog writersInformational Pieces

People who need legal advice or representation often start with a question. Some examples of questions that potential clients may ask include:

  • What are the Penalties for a first-time DUI?
  • Can I File a Lawsuit after a Slip and Fall?
  • Should I File for Bankruptcy?

Let these types of queries inform the topics you choose to write about. Keep in mind that while your titles can be in the form of a question, they do not have to be, and should try and include keywords for which your clients may be searching.

Firm News

Firm news is another source of material for your blog. If the rules in your jurisdiction permit it, use notable case results or victories to promote your firm. Also, discuss events like new hires, office moves, speaking engagements, event sponsorships, or community outreach.

News Stories Related to Your Practice Area

Finally, you should look to news stories that are relevant to your practice area. These stories could be local but need not be. For example, if you are a personal injury attorney, a multi-vehicle accident may provide a good opportunity to discuss the complexities of proving causation. Similarly, if your main area of practice is in criminal defense, blogging about publicized DUI checkpoints would be of interest to your potential clients and provide an opportunity to use keywords related to your practice.

Call Us Today to Learn More about out Legal Content Marketing Services

Maintaining a legal blog requires significant effort and research, and as a busy practicing attorney, your time is extremely valuable. The legal blog writers at Lexicon Legal Content are available to develop well-written, shareable, and compelling legal content that will help your potential clients find you online. To learn more, call us today at 314.691.8602 or contact us online.

 

 

 

Why aren’t People Reading Your Law Firm’s Blog?

Man reading on a tablet

More and more lawyers are starting to starting to understand the benefits of blogging and content marketing. It’s one thing to blog and another for people to actually read your blog, however. Here are some of the reasons that people may be passing over your blog posts.

Your Titles Aren’t Compelling

The importance of your blog post’s title cannot be overstated. A well-crafted title that piques the reader’s interest and makes him or her want to learn more will perform substantially better than a generic title. Consider the following two titles for the same hypothetical blog:

  • Common Car Accident Injuries
  • 4 Car Accident Injuries that can Change Your Life

In our experience, the second one will generate significantly more traffic than the first one.

Your Posts are too Long

If you ever visit forums or the comments section after a blog post, “TLDR” probably means something to you. People often simply choose to skip reading something simply due to the perception that it would take a commitment of time. We live in an on-demand world and people browsing the internet want answers to the questions quickly and do not want to read a treatise on their legal issue. Keep your blog posts under 500 words and make sure to break up the text with headings and bullet points.

Your Posts Read like a Legal Brief

As an attorney, you are immersed in a professional world that has its own language and writing style. While it is important to be a competent and effective legal writer, your potential clients do not want to read a legal brief. In fact, depending on the area of law, non-lawyers may have a difficult time understanding what they are reading. Always keep your audience in mind when writing your posts.

You Aren’t Writing Content that Your Clients Want to Read

While exploring the finer points of collateral estoppel or res ipsa loquitor may be intriguing for you and your colleagues, your potential clients may not feel the same way. Generally speaking, people who are looking for an attorney have a problem they want to be solved and want answers to very practical questions. As a result, for maximum effectiveness, your blog posts should seek to answer these questions. Examples of the of questions that your clients may be asking include the following:

  • What are the consequences of a 1st DUI?
  • Can I afford a personal injury attorney?
  • Can I write my own will?
  • Will filing for bankruptcy ruin my credit?

Call Us Today to Learn More About Our Legal Content Writing Services

A professionally written and managed blog is an extremely effective marketing tool that can significantly increase your online visibility. Let our legal content writers keep your blog regularly updated with compelling and relevant posts while you focus on your legal practice.

Trouble Thinking of Topics for Your Law Firm’s Blog? Your Clients may have the Answers

Question markWhen attorneys contact us for help with their website content, one of the more common issues we hear is that they simply do not know what they should be writing about. Of course, lawyers are highly-trained professionals who often engage in writing, whether it be a brief, a motion, or written communication with a client or an adverse party. Unfortunately, this is not the kind of writing that makes for good blog entries.

Your Legal Blog is a Powerful Marketing Tool

What is the point of blogging? Ultimately, your blog should be generating new business, and will do so by driving more traffic to your site. Regular blogging can drive new traffic in two distinct ways:

 

  • It can increase your search engine rank for certain keywords, increasing the likelihood that a potential client seeking legal services in your practice areas will visit your site.
  • If you share your blog posts through social media and other channels and get it in front of people who may need your services, it can increase the direct traffic to your site.

As a result, your blog topics should be informative, targeted at your potential clients, and have a title that makes people want to read more. To come up with ideas for what you should blog about, just think about the questions your clients regularly ask. Of course, these will be different for every practice area, but some examples of good topics include:

  • Will my personal injury lawsuit go to trial?
  • What are the potential penalties for a 1st time DUI?
  • Can I write my own will?
  • Will filing for bankruptcy ruin my credit?

If you clients have asked you these questions in the past, chances are that potential clients are currently asking Google the same question. By providing answers to these questions for free, you can increase the chances that people will retain you for further counsel and representation.

Our Legal Blog Writers can Help

Finding topics for your blog is just one aspect of maintaining an effective legal blog – you also have to write the entry, optimize it, post it, and distribute the post so that people actually have an opportunity to read it. This can be extremely time-consuming and pull you away from actually practicing law. Fortunately, we are here to help. Our team of legal copywriters can manage every aspect of your blog on your behalf and regularly work in jurisdictions throughout the United States across all practice areas.

To learn more about our services and for samples of our work, call Lexicon Legal Content today.

Content Marketing Considerations for Law Firms

ipad-605440_1920Content marketing is the prhttps://www.lexiconlegalcontent.com/wp-admin/post.php?post=782&action=editocess of creating custom content and sharing it with your potential clients in order to drive favorable consumer action. For a basic example, consider a blog post informing people of the serious consequences associated with a DUI arrest – by creating and distributing this custom content throughout the internet, you hopefully will reach people in this situation who are seeking legal representation.

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Denver, CO 80202-5428

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