Partner with Lexicon Legal Content: The Attorney-Owned Advantage for Digital Marketing Agencies
Digital marketing agencies face a unique challenge when serving law firm clients: creating content that ranks well AND meets strict legal advertising requirements. Generic content writers understand SEO but miss the legal nuances that can make or break a law firm’s marketing efforts. That’s where Lexicon Legal Content becomes your competitive advantage. Since 2012, we’ve been the trusted content partner for digital marketing agencies serving the legal industry. Our attorney-owned approach ensures every piece of content demonstrates genuine legal expertise while driving the search rankings and conversions your clients demand.
Why Marketing Agencies Choose Lexicon Legal Content
Attorney-Led Expertise You Can Promise When you partner with Lexicon, you’re offering your law firm clients something most agencies cannot: content created and reviewed by actual attorneys. Our co-founder Erin Fitzgerald, Esq., practiced law in Missouri for several years before launching Lexicon, bringing real courtroom experience to every content strategy. This isn’t just marketing copy—it’s legally sound content that builds trust with both search engines and potential clients. Seamless Integration with Your Marketing Strategy We don’t replace your expertise; we enhance it. Our team understands the technical demands of law firm SEO, from local search optimization to the complex keyword strategies that d1rive qualified traffic. We work collaboratively with your SEO professionals, adapting our writing style and approach to match your established processes and client expectations. Compliance Confidence Legal advertising rules vary dramatically by jurisdiction and practice area. What works for a personal injury firm in Texas might violate ethics rules for a criminal defense attorney in New York. Our writers stay current on legal advertising regulations across all 50 states, ensuring the content we create protects your clients from compliance issues while maximizing their marketing impact.Comprehensive Content Solutions for Law Firm Marketing
Website Content That Converts
- Homepage Content: Compelling introductions that establish authority while encouraging consultation requests
- Practice Area Pages: In-depth content that demonstrates expertise and targets high-value keywords
- Attorney Biographies: Professional profiles that build trust while meeting ethical guidelines
- Service Pages: Detailed explanations that educate prospects and improve search visibility
Content Marketing That Builds Authority
- Blog Content: Regular, high-quality posts that establish thought leadership and drive organic traffic
- Legal Guides: Comprehensive resources that attract backlinks and generate leads
- Case Studies: Success stories that demonstrate results while respecting client confidentiality
- FAQ Content: Targeted answers to common legal questions that capture voice search traffic
Specialized Legal Content
- Whitepapers: Authoritative reports that position law firms as industry experts
- E-Books: Lead generation tools that capture prospect information while providing genuine value
- Guest Posts: High-quality content for legal publications and industry websites
- Press Releases: Professional announcements that generate media coverage and backlinks
Local SEO Content
- Location Pages: Geo-targeted content that dominates “lawyer near me” searches
- Community Content: Local involvement and legal news that builds regional authority
- Practice Area + Location: Targeted combinations that capture specific local search intent
The Lexicon Advantage: What Sets Us Apart
- Legal Accuracy at Scale The vast majority of our writers have completed law school, and all content is reviewed by licensed attorneys before delivery. This double-layer of legal expertise ensures accuracy while maintaining the productivity your agency needs to serve multiple clients effectively.
- 24-Hour Turnaround Capability We understand agency timelines. In many cases, we can deliver content within 24 hours of your initial request, allowing you to respond quickly to client needs and maintain project momentum.
- Style Adaptability Every law firm has a unique voice and client base. Our writers adapt their tone and approach to match your client’s brand personality, whether they need authoritative corporate content or approachable, client-friendly copy.
- SEO Integration Our writers receive ongoing SEO training and stay current with Google’s evolving algorithm updates. We understand how to balance keyword optimization with natural readability, creating content that performs well in search results without sacrificing quality or compliance.
Success Stories: Agencies That Trust Lexicon
Rankings.io Partnership Chris Dreyer, President and Founder of Rankings.io, explains our collaboration: “The quality of the writing is above and beyond what I would normally call ‘good.’ The writers at Lexicon are extremely talented and are all masters of legal writing. Their team communicates very well on all projects, are great to work with and I highly recommend Lexicon to anyone seeking quality legal content.” Measurable Results Our agency partners consistently report improved search rankings, increased organic traffic, and higher conversion rates for their law firm clients. More importantly, they report zero compliance issues—a critical factor when serving risk-averse legal professionals.Partnership Benefits That Drive Agency Growth
Working with Lexicon isn’t just about getting better content—it’s about strengthening your entire agency. Our attorney-owned approach creates tangible business advantages that help you retain clients, win new business, and reduce operational risks. Enhanced Client Retention Law firms that see genuine results from expert content are more likely to maintain long-term relationships with your agency. Our content quality helps you demonstrate clear value, leading to contract renewals and expanded service agreements. Competitive Differentiation Most marketing agencies offer generic content services. When you partner with Lexicon, you can promise attorney-reviewed content—a unique selling proposition that wins new business and justifies premium pricing. Scalable Support Whether you need content for one law firm or fifty, our team scales to meet your demands without compromising quality. We handle the specialized legal writing while you focus on strategy, client relationships, and business development. Risk Mitigation Legal advertising violations can result in bar complaints, fines, and damaged client relationships. Our compliance expertise protects both your clients and your agency from these risks.Our Collaborative Process
Discovery and Strategy Alignment We begin by understanding your client’s goals, target audience, and competitive landscape. Our team reviews existing content, identifies opportunities, and develops a content strategy that aligns with your overall marketing plan. Content Creation and Review Our attorney-trained writers create content that meets your specifications while our licensed attorney reviewers ensure accuracy and compliance. Every piece goes through multiple quality checks before delivery. Feedback Integration We welcome revisions and refinements. Our goal is content that perfectly matches your client’s needs and your agency’s standards. Ongoing Optimization As search algorithms evolve and legal advertising rules change, we update our approach to ensure continued effectiveness and compliance.Industries and Practice Areas We Cover
- Personal Injury: Car accidents, medical malpractice, wrongful death, workers’ compensation
- Criminal Defense: DUI/DWI, drug crimes, violent crimes, white-collar defense
- Family Law: Divorce, child custody, adoption, domestic violence
- Business Law: Corporate formation, contracts, mergers and acquisitions, intellectual property
- Estate Planning: Wills, trusts, probate, elder law
- Real Estate: Residential and commercial transactions, landlord-tenant, zoning
- Immigration: Visa applications, citizenship, deportation defense
- Employment Law: Workplace discrimination, wrongful termination, wage disputes
Technical Capabilities
As a Lexicon partner, we’ll seamlessly integrate into your current workflow. We’re familiar with all of the major project management tools, including:
- Airtable
- Asana
- Basecamp
- Trello
- Monday
We also work directly in WordPress, Drupal, and most other content management systems. Our writers can upload content directly or provide it in whatever format works best for your process.
For SEO integration, we’re comfortable working with Semrush, Ahrefs, Moz, and other platforms you use for keyword research and optimization. We understand how to write content that satisfies both search engines and legal compliance requirements.
We communicate through whatever channels you prefer – Slack, email, project management platforms, or phone calls. Our goal is to work within your existing systems rather than force you to adapt to ours.
Most importantly, we understand that every agency has its own workflow. We adapt to your processes, deadlines, and communication style rather than requiring you to change how you operate. Whether you need content delivered as Word docs, Google Docs, or uploaded directly to your client’s website, we’ll match your preferred approach.
Frequently Asked Questions for Marketing Agencies
How quickly can you deliver content for urgent client needs?
In many cases, we can deliver content within 24 hours of your initial request. For standard blog posts and practice area pages, our typical turnaround is 2-3 business days. Rush orders are available for time-sensitive client situations, and we’ll work with your deadlines to ensure your agency never misses a commitment.What makes your legal content different from other content providers?
The majority of our writers have completed law school, and all content is reviewed by licensed attorneys before delivery. This means you’re getting content that demonstrates genuine legal expertise, not just SEO-optimized copy written by general marketing writers. Our attorney-owned approach ensures accuracy and compliance that generic content providers simply cannot match.
How do you handle content for different practice areas and jurisdictions?
Our writers specialize in specific practice areas and stay current on legal advertising regulations across all 50 states. We understand that a personal injury firm in Florida has different compliance requirements than a family law practice in California. Each piece of content is crafted with the appropriate jurisdictional rules and practice area expertise in mind.
Can you match our existing content style and client voice?
Absolutely. Our writers are trained to adapt their tone and approach to match your client’s brand personality and your agency’s established style guidelines. We review existing content, brand guidelines, and any specific requirements to ensure seamless integration with your current marketing strategy.
How do you ensure content compliance with legal advertising rules?
Our licensed attorney reviewers examine every piece of content for compliance with relevant state bar rules and ethical guidelines. We stay updated on legal advertising regulations and understand the nuances between different practice areas and jurisdictions. This dual-layer review process protects both your clients and your agency from compliance issues.
What’s your pricing structure for agency partnerships?
We offer volume-based pricing that scales with your needs, whether you’re placing occasional orders or need regular content for multiple law firm clients. Our partnership pricing is designed to allow agencies to maintain healthy margins while offering premium content services. Contact us for a customized quote based on your projected volume and content types.
How do you handle revisions and client feedback?
We welcome revisions and work collaboratively to ensure the final content meets both your standards and your client’s expectations. Our goal is content that perfectly aligns with your client’s needs, and we’ll make reasonable revisions to achieve that result. Most content requires minimal revisions due to our thorough discovery process.
Can you work with our existing SEO tools and processes?
Yes. Our writers are trained on major SEO platforms including Semrush, Ahrefs, and Moz. We can work with your keyword research, follow your optimization guidelines, and integrate with your existing content workflows. Our team understands technical SEO requirements and can adapt to your preferred tools and processes.
Start Your Partnership Today
Ready to offer your law firm clients the Lexicon Legal Content advantage? Our legal content specialists are standing by to discuss your specific needs and develop a partnership that drives results for your agency and your clients. Get Started in Three Simple Steps:- Discovery Call: We’ll discuss your agency’s needs and current challenges
- Sample Content: We’ll create a sample piece to demonstrate our quality and approach
- Partnership Launch: Begin receiving expert legal content that differentiates your agency
