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Category: Uncategorized

Google Update Impacts Legal Content Marketing

Google recently updated its Search Quality Rater Guidelines, and the direction it’s taken will almost certainly affect your legal content marketing strategies. The biggest reveals are the new spin Google put on YMYL (Your Money or Your Life) and the new emphasis it’s putting on E-A-T (Expertise, Authoritativeness, and Trustworthiness). 

When it comes to legal content, all of this makes considerable sense, and it pays to pay attention – and to work with a legal content provider that stays on top of the latest developments in content marketing and SEO.

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Is There a Magic Number When It Comes to Law Firm Blog Posts?

If you’re regularly updating your law firm’s blog, you already know that blog posts help you connect with current and potential clients alike. You may wonder, however, if there’s a magic number, schedule, or time frame regarding how often and when you should be posting. Should you be slapping content up every day – even if you really don’t have much to say – or should you leave people wanting more by posting intermittently? Fortunately, it’s no longer a guessing game – there are some tried-and-true guidelines to help guide how often you should be updating your law firm’s blog. 

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Expand Your Site’s Reach by Exploring Your Content Options

Your law firm’s website plays an important role in terms of marketing and reaching your target audience – and your content matters. Generating relevant and compelling content is the name of the game, but if you find yourself at a loss when it comes to choosing inspiring topics that resonate with your widest potential audience, you are not alone. Many firms find themselves recycling the same, tired titles time and time again, but you can do better, and we have some helpful hints to get you started. 

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Get More from Your Current Content with Historical Optimization

You recognize that content is king, but you may not be making the most of the content that you already have. And this is where historical optimization shines. Historical optimization sounds more technical than it needs to be – the bottom line is that it involves breathing new life into the content you’ve already published, which can do you a world of good in terms of giving your return on investment a bump.

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Lexicon Legal Content Named one of the Top 45 Legal Marketing Blogs and Websites

Lexicon Legal Content is honored to be included in the Top 45 Legal Marketing Blogs and Websites, which lists the best of the best from thousands of online offerings – ranked according to consistent traffic, social media fans, domain authority, and informativeness.

When it comes to legal content, we recognize that there are a lot of options out there, and we’re pleased to have earned our position among the most respected and trusted sources. Our team of skilled legal writers focuses on providing compelling, professional copy, and it shows.   

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A smartphone displaying the word "social"

It turns out that 129 Million Calls Can Tell Us a Whole Lot about Inbound Marketing

A smartphone displaying the word "social"

In 2005, HubSpot’s founder coined the term “inbound marketing,” and we have never looked back. Just like that, we said goodbye to exhausting cold calls and costly commercials and welcomed the modern approach of obtaining new customers from the online content arena, including blogs, videos, social media, and all that stuff. Inbound marketing speaks to millennials and is a bargain to boot – which means there is little not to embrace.

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A person reading on an e-reader

How an E-Book Can Showcase Your Expertise AND Grow Your Law Firm

A person reading on an e-reader

A law firm is, first and foremost, a business, and growing your business is the name of the game. While you’ve naturally put time and effort into marketing, you may not have thought about writing an e-book on the topic of your legal expertise. When a potential client is looking for legal representation, your book could be the deciding factor in securing his or her business. After all, you wrote the book on the subject. If you’re interested in highlighting your legal prowess while growing your firm, the legal content marketing experts at Lexicon Legal Content are here to help you imagine, flesh out, and author a book that wows.

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Man with hands in handcuffs

Guest Post: What are Some Common Defenses to DUI Charges in Minnesota?

Man with hands in handcuffs

Driving while under the influence (DUI) of alcohol or drugs is an extremely dangerous activity in Minneapolis and elsewhere. DUIs put everyone on the road at risk, and a motor vehicle collision that is caused by a drunk driver can lead to serious personal injuries (and sometimes death) for the individuals who are involved in the collision. 

Because of the serious risks associated with driving under the influence, the law imposes harsh penalties against individuals who are ultimately convicted of this offense. In some instances, the potential penalties can include prison time – especially in DUI cases that involve repeat offenders.

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40 Law Firm Blog Ideas

Sometimes, Figuring Out What to Write about is the Hardest Part of Blogging

40 Law Firm Blog Ideas

The benefits of blogging for law firms and lawyers are indisputable. So, now that you’ve set up your site and are ready to go, what are you actually supposed to be writing about? As a practicing attorney, most of your written communication is likely directed at other attorneys and judges, and this is exactly the style of writing that you should avoid when blogging. Remember, you are blogging in an effort to connect with your potential clients, and (perhaps just as importantly) so that your site is noticed by Google and other search engines. For this reason, content that looks like a legal brief or law review article is NOT what you should be posting.

For many people, finding blog topics is harder than putting pen to paper. Here are 40 ideas to get you started generating content for your law firm’s blog

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Lexicon Legal Content
600 17th Street, Suite 2800-20 South
Denver, CO 80202-5428

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