Text Message Marketing for Law Firms: Can You Text a Lead Who Never Said Yes?
A lead fills out a contact form at 10 p.m., and the intake team wants to text back before a competitor calls. With text message marketing for law firms, the answer depends on who gets the text and why. Bar rules control a marketing text’s content, while the federal Telephone Consumer Protection Act (TCPA) sets […]
Should Your Law Firm Send an Email Newsletter? What Bar Rules Allow
The list decides whether a law firm email newsletter is simple or risky. Sent to current and former clients, it is mostly a content decision. A list of people who never asked for it turns the same email into an advertising question, and federal CAN-SPAM rules cover commercial email. This is general information only; rules […]
Are Niche Edits Worth It for Law Firms? What Google’s Link Spam Policy Says
Niche edits for law firms are sold as a shortcut. For a fee, a site owner adds a link to your firm inside an article that already ranks. Google calls that trade link spam, and says ranking benefit it strips is gone for good. Lawyers face a second question under ABA Model Rule 7.2(b): whether […]
Why Most Law Firm Copywriting Sounds the Same (and How to Fix Yours)
Most law firm copywriting calls the firm’s lawyers experienced and aggressive and promises they will fight for you. Three websites in a row make the same promise. Bar rules restrict superlatives like “best” and comparisons and limit past-result claims, so copy falls back on safe adjectives. Law firm copywriting gets better with specific, checkable facts, […]
Spanish-Language Law Firm Content: Translation vs. Original Writing
Spanish legal content is not one decision but many. Tens of millions of people speak Spanish at home in the United States, and a law firm that wants to reach them has to decide, page by page, whether to translate or to write in Spanish from the start. The choice changes what the page says, […]
Google Business Profile Posts for Law Firms: What to Post and What Bar Rules Allow
Google Business Profile posts for lawyers come with a responsibility Google spells out in its own policy: the business that posts is the one answerable for following the law. For a law firm, that law includes the state’s attorney advertising rules. An update, an offer and an event can each touch a different rule. The […]
Attorney Video Advertising Rules: Testimonials, Results, and Actors
Attorney video advertising rules start from one point: a law firm video is attorney advertising, held to the same false-or-misleading standard as a practice area page. Video adds problems a page never has. An actor can look like the lawyer, and a disclaimer can flash by too fast to read. Each state’s rules control, and […]
Attorney Advertising Ethics: Navigating Content Compliance for Law Firms
Creating eye-catching and profitable content for your law firm requires more than just SEO knowledge and writing skills.
How to Use AI in Your Legal Practice
While lawyers and law firms have historically been cautious and slow to adopt new technologies, artificial intelligence (AI) is starting to transform
Why Law Firm Content Marketers Should Have a Legal Background
When it comes to choosing a content marketing agency, you have lots of options.
