Lexicon Legal Content | Blog

16 Mar

U.S. Copyright Office Issues Guidance on AI-Generated Works

| David | AI Content, ChatGPT, Copyright

Generative AI is happening, and it’s creating images, text, music, and other forms of content right now, as you read this. Some see this technology as a way to maximize human efficiency and productivity, while others view it as an existential threat to humanity. Regardless of where you come down on the issue, the reality […]

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9 Mar

AI-Generated Marketing Content for Lawyers: FAQs

| David | AI Content, ChatGPT, Content Marketing, Uncategorized

Right now, it’s nearly impossible to have a discussion about digital marketing without mentioning ChatGPT or AI generally. The technology is undoubtedly amazing; it’s capable of answering questions, creating a business plan, and even writing essays. One of the most obvious potential use cases for the newest generation of AI tools is content creation – […]

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8 Mar

Why Lawyers Should Promote Their Awards in their Blog Posts

| David | Blog Content Ideas, Blogging, Uncategorized

It’s estimated that over 2,000 honors or recognitions specifically target the legal profession in the United States. The number of awards given by bar associations, law schools, and media outlets has swelled tremendously during the past two decades. The law firms and attorneys receiving them can leverage them to their advantage by blogging about them. […]

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8 Feb

Google Issues New Guidance on AI-Generated Content

| David | AI Content, ChatGPT, Compliance, Uncategorized

Earlier today, Google issued guidance on how it views AI-Generated content. The TLDR version is that AI content is not inherently against guidelines and can be used effectively, provided that it is helpful and is not created in an attempt to manipulate search results. According to Google’s blog, this clarification does not reflect a change in its long-standing policy: When it […]

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24 Jan

Is AI the Answer to Law Firms’ Legal Content Creation Needs?

| David | AI Content, ChatGPT

Unless you’ve been living under a very large rock, you’ve heard about ChatGPT, OpenAI’s new chatbot that can perform a variety of tasks – including creating content that is very close to what a human could create. Its abilities have set the marketing world abuzz, with many observers predicting that it will fundamentally change the […]

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26 Sep

Google Update Impacts Legal Content Marketing

| David | Blog Content Ideas, Blogging, Content Marketing, Law Firm Content Writing, Legal Blog Writing, Uncategorized

Google recently updated its Search Quality Rater Guidelines, and the direction it’s taken will almost certainly affect your legal content marketing strategies. The biggest reveals are the new spin Google put on the YMYL category (Your Money or Your Life) and the new emphasis it’s putting on E-A-T (Expertise, Authoritativeness, and Trustworthiness) and high quality […]

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16 Sep

Google Wants You to Know that It Pays to Be Helpful

| David | Blog Content Ideas, Blogging, Content Marketing, Legal Blog Writing

The world of SEO is abuzz about the helpful content update recently published by Google. While this latest offering doesn’t seem to be earth-shattering, it is important to familiarize yourself with it – and to generally keep up. As such, there are five basic tips that can help anyone out there who needs to pay […]

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20 Jun

Is There a Magic Number When It Comes to Law Firm Blog Posts?

| David | Blog Content Ideas, Blogging, Law Firm Content Writing, Legal Blog Writing, Uncategorized

If you’re regularly updating your law firm’s blog, you already know that blog posts help you connect with current and potential clients alike. You may wonder, however, if there’s a magic number, schedule, or time frame regarding how often and when you should be posting. Should you be slapping content up every day – even […]

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1 Jun

Lexicon Legal Content to Be Featured in Upcoming Design Rush Press Release

| David | Uncategorized

Lexicon Legal Content is pleased to announce that it will be featured in DesignRush’s upcoming press release titled “Experts Share Affordable Content Marketing Strategies for Businesses on a Tight Budget.” Stay tuned for more!

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18 May

Expand Your Site’s Reach by Exploring Your Content Options

| David | Blog Content Ideas, Content Marketing, Marketing, SEO, Uncategorized

Your law firm’s website plays an important role in terms of marketing and reaching your target audience – and your content matters. Generating relevant and compelling content is the name of the game, but if you find yourself at a loss when it comes to choosing inspiring topics that resonate with your widest potential audience, […]

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