Lexicon Legal Content | Blog

12 Apr

Why Law Firm Content Marketers Should Have a Legal Background

| David B. Arato | Advertising Ethics, Blogging, Law Firm Content Writing, Legal Blog Writing

When it comes to choosing a content marketing agency, you have lots of options. That said, if you are a lawyer or a digital marketing agency with legal clients, you should be working with a specialized legal content marketing agency, preferably with attorney leadership. Here are a few of the reasons why. An Understanding of […]

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7 Mar

What is Google’s Position on AI Content?

| David B. Arato | AI Content, Blogging, ChatGPT, Legal Blog Writing

1. Google Doesn’t Care How Content is Produced Google has made it clear that using AI in the content creation process is not against its policies. In its guidance about AI-generated content, it says that the “Appropriate use of AI or automation is not against our guidelines.”  Let’s consider these other statements in the guidance: […]

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6 Mar

Google Announces Changes to Search: What Legal Content Marketers Need to Know

| David B. Arato | AI Content, Blogging, ChatGPT, Google Update, SEO

On March 5th, Google announced changes to its policies and systems in an effort to fight attempts to game their results with low-quality content. The announcement is almost certainly in response to the rise of spammy AI-generated content and reports that the quality of search results were degrading.  The announcement detailed two specific changes: Google […]

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9 Feb

California Bar Issues Guidance for Lawyers Using AI

| David B. Arato | Advertising Ethics, AI Content, Blogging, Rules of Professional Conduct

Generative AI, such as Open AI’s ChatGPT and Google’s Gemini (previously called “Bard”), are capable of performing tasks that were once thought solely to be in the province of human ability. It can analyze and categorize data and even create human-sounding content in the form of text. As such, generative AI has clear applications in […]

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13 Sep

How Creating Content Can Help Law Firms Connect with Clients 

| David B. Arato | Blog Content Ideas, Blogging, Branding, Content Marketing, Law Firm Content Writing

If you’ve researched how to market a law firm (or any business, for that matter) online, you have undoubtedly come across advice telling you to create and post more content. When I first got into this business more than a decade ago and was told that a website “needed content,” I assumed they meant images […]

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22 Jul

ChatGPT for Law Firm Content: Best Practices

| David B. Arato | AI Content, Blogging, ChatGPT

ChatGPT and other generative AI models are set to revolutionize many industries, including law. While there are certainly practice-related use cases for AI, such as legal research or contract analysis, ChatGPT also has clear applications in the business of law, such as in creating marketing materials. One of the most effective legal marketing channels in […]

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19 Jul

When ChatGPT Gets Legal Content Wrong

| Erin Fitzgerald | AI Content, ChatGPT, Content Marketing, Legal Blog Writing, Legal News, Legal Tech, Legal writing

ChatGPT is unquestionably a useful tool for certain aspects of legal content marketing. The AI platform can generate complex blog topics, section headers, and more to increase efficiency in the content writing process. However, problems can quickly arise when lawyers try to cut corners by using ChatGPT to write the bulk of their content and […]

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13 Jul

10 Tips to Help Legal Blog Writers Turn Readers into Clients

| David B. Arato | Uncategorized

Legal blog writing is an extremely effective way to market your law firm online.  It can establish your firm as a leader in your practice area, improve your website’s rankings for various search terms, and lead to new professional opportunities. The return of an investment of time or money on blogging can be substantial – […]

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10 Jul

What’s the Point of Law Firm Blogging, Anyway?

| David B. Arato | Blog Content Ideas, Blogging, Marketing

If you have done research on how to market a law firm online – or any business, for that matter – you’ve undoubtedly come across articles advising you to create content and blog regularly. While it is certainly true that this is good advice, the reality is that many of these articles don’t address the […]

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26 Jun

Google Considering Policy on E-E-A-T for AI Content

| David B. Arato | Uncategorized

Roger Monti of Search Engine Journal recently reported that Google is forming a policy on how AI-generated content will interact with E-E-A-T, their framework for evaluating content. What they decide will almost certainly have a significant impact on content marketing, specifically in Your Money or Your Life (YMYL), like law, finance, and medicine. What is […]

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