Lexicon Legal Content | Blog

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October 23, 2026

Should Your Law Firm Use Google’s Indexing API to Get Pages Indexed Faster?

Google updated the quota page for its Indexing API on October 16, 2026, and removed an outdated form from the documentation. For a law firm,...

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Human hand and robot hand typing on a laptop together
October 22, 2026

Using AI to Write Law Firm Pages? What Google’s October Guidance Update Says

Google updated its guidance on using generative AI content on October 1, 2026, lining it up with the Search Quality Rater Guidelines. On October 7,...

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Person reviewing data charts on a laptop
October 21, 2026

Bing’s New AI Topics Report: How a Law Firm Finds the Copilot Questions It’s Missing

Bing added a feature called Topics Portfolio to its AI Performance report on October 13, 2026. The beta groups the questions where Microsoft Copilot and...

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Hands holding a phone showing a five-star rating
October 20, 2026

Fake “Best Lawyer” Lists and AI Answers: What Claude’s New Rules Mean for Law Firms

Anthropic posted an update to its Usage Policy on October 8, 2026. One new section bars people from using Claude to manipulate the sources that...

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Man working on a laptop at a bright desk, reviewing search results
October 19, 2026

Google’s New AI Mode Links: Where Law Firm Pages Still Earn the Click

On October 15, 2026, Google changed how links appear in AI Mode and AI Overviews. Answers now carry more inline links, those links sit higher...

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Text Message Marketing For Law Firms
October 14, 2026

Text Message Marketing for Law Firms: Can You Text a Lead Who Never Said Yes?

A lead fills out a contact form at 10 p.m., and the intake team wants to text back before a competitor calls. With text message...

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Mass Tort Aeo Answer Engines
October 12, 2026

Mass Tort Law Firms in Answer Engines: Is Your MDL Count Still Right?

The Depo-Provera multidistrict litigation, MDL No. 3140, had 3,099 actions pending on March 2, 2026. By October 1, 2026, it had 6,412, according to the...

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Teen Driver Safety Week Content Ideas
October 9, 2026

Teen Driver Safety Week 2026: Content Ideas for Personal Injury Law Firms

Teen Driver Safety Week runs October 18 to 24, 2026, according to the National Highway Traffic Safety Administration’s (NHTSA) Traffic Safety Marketing campaign. For personal...

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Elder Law Firm Content
October 8, 2026

Elder Law Firm Content: Who’s Really Reading Your Medicaid Planning Page?

The person reading a Medicaid planning page is often not the person who will sign the documents. It is a daughter or son trying to...

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Law Firm Email Newsletter
October 7, 2026

Should Your Law Firm Send an Email Newsletter? What Bar Rules Allow

The list decides whether a law firm email newsletter is simple or risky. Sent to current and former clients, it is mostly a content decision....

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Niche Edits Law Firms
October 6, 2026

Are Niche Edits Worth It for Law Firms? What Google’s Link Spam Policy Says

Niche edits for law firms are sold as a shortcut. For a fee, a site owner adds a link to your firm inside an article...

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Law Firm Copywriting
October 5, 2026

Why Most Law Firm Copywriting Sounds the Same (and How to Fix Yours)

Most law firm copywriting calls the firm’s lawyers experienced and aggressive and promises they will fight for you. Three websites in a row make the...

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David Arato, JD
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About the author

David Arato, JD

Founder & CEO

David B. Arato established Lexicon Legal Content in 2012 after identifying a significant market need: law firms and marketing agencies struggled to consistently source high-quality written content at scale. As a 2009 graduate of St. Louis University School of Law, David combines legal expertise with content strategy to deliver exceptional results for clients.

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