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Lexicon Legal Content | Blog

Search Local in 2020

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Now that we’ve rocketed into the new decade, it’s clear that local results are becoming more and more important to Google, which is, of course, good for businesses like small to mid-size law firms. As with all things Google, it’s important to learn the ropes and to anticipate how best to participate. Looking into our crystal ball, we’ve curated some of the most interesting and relevant expert predictions for local search trends in 2020, and we’re happy to share.

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How an E-Book Can Showcase Your Expertise AND Grow Your Law Firm

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A law firm is, first and foremost, a business, and growing your business is the name of the game. While you’ve naturally put time and effort into marketing, you may not have thought about writing an e-book on the topic of your legal expertise. When a potential client is looking for legal representation, your book could be the deciding factor in securing his or her business. After all, you wrote the book on the subject. If you’re interested in highlighting your legal prowess while growing your firm, the legal content marketing experts at Lexicon Legal Content are here to help you imagine, flesh out, and author a book that wows.

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Guest Post: What are Some Common Defenses to DUI Charges in Minnesota?

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Driving while under the influence (DUI) of alcohol or drugs is an extremely dangerous activity in Minneapolis and elsewhere. DUIs put everyone on the road at risk, and a motor vehicle collision that is caused by a drunk driver can lead to serious personal injuries (and sometimes death) for the individuals who are involved in the collision. 

Because of the serious risks associated with driving under the influence, the law imposes harsh penalties against individuals who are ultimately convicted of this offense. In some instances, the potential penalties can include prison time – especially in DUI cases that involve repeat offenders.

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40 Law Firm Blog Ideas

Sometimes, Figuring Out What to Write about is the Hardest Part of Blogging

40 Law Firm Blog Ideas

The benefits of blogging for law firms and lawyers are indisputable. So, now that you’ve set up your site and are ready to go, what are you actually supposed to be writing about? As a practicing attorney, most of your written communication is likely directed at other attorneys and judges, and this is exactly the style of writing that you should avoid when blogging. Remember, you are blogging in an effort to connect with your potential clients, and (perhaps just as importantly) so that your site is noticed by Google and other search engines. For this reason, content that looks like a legal brief or law review article is NOT what you should be posting.

For many people, finding blog topics is harder than putting pen to paper. Here are 40 ideas to get you started generating content for your law firm’s blog

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CONTENT MARKETING TRENDS

5 Legal Content Marketing Trends to Look for in 2019

A person using a pen to point at a pie chart displayed on a tablet.2019 is the year to get serious about your legal content marketing. Content is the foundation of your online presence, and in our hyper-connected world, content that connects you with your potential clients can increase awareness and generate new business.

Here are five key legal content marketing trends that you can’t afford to ignore in 2019.

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Avoiding Burnout: One of the Benefits of Outsourcing Your Legal Blog Content

legal content
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One of the hardest things about content marketing is consistently creating fresh, compelling content on a regular basis. If you want to be competitive, you’ve got to come up with ideas day after day, month after month, and year after year. In addition, if you’re using your law firm’s blog content to target a specific type of user – say, car accident victims – it may feel like you’ve completely run out of things to write about. After all, how many ways can you tell your readers that they need to call an attorney after they’ve been in an accident? Read More

Legal Content Marketing Ideas: 4th of July Celebrations

Legal Content Marketing Ideas: 4th of July Celebrations

LEGAL CONTENT MARKETING IDEAS
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Legal Content Marketing Ideas: 4th of July Celebrations

Finding fresh, relevant topics is one of the hardest things about regularly creating content for a legal blog. Fortunately, the holidays and other seasonal events like the start of the school year or ski season provide law firms in certain practice areas with ample opportunities to create fresh content that speaks to clients that have timely problems that they can help solve. Typically, these issues tend arise in the areas of personal and criminal defense. Here are some of the ways that the 4th of July can provide marketing material for law firms.

4th of July Celebrations often Result in Serious Injuries

Thousands of people are injured during 4th of July celebrations each year – and many will be looking for a lawyer soon after they are hurt. Here are some of the kinds of personal injury cases that often spike around the holiday:

  • Accidents Caused by Drunk Drivers – It’s no secret that people often drink at 4th of July celebrations, and despite increased enforcement efforts, there are typically more drunk drivers on than there are normally. This can often result in more drunk driving accidents – and victims seeking legal representation.
  • Premises Liability Cases – Many 4th of July injuries occur as a result of hazardous conditions on the property where a celebration occurred. Content about slip and fall accidents, pool injuries, or elevator or escalator accidents may help you connect with potential clients.
  • Product Liability Cases – People can be injured by defective grills, propane tanks, fireworks, recreational vehicles, and other consumer products commonly associated with Independence Day celebrations.

Criminal Defense

Parties, alcohol, and certain types of criminal behavior unfortunately often go together. For example, drunk people sometimes drive when they shouldn’t, and there is a clear link between drug or alcohol intoxication and violent crime. In addition, heightened enforcement efforts invariably ensure people who are truly innocent of the offense of which they are accused and who need legal representation to establish that fact.

As arrests spike the 4th of July, so will the number of people who are seeking a criminal defense attorney on the internet. This provides lawyers with an opportunity to connect with these potential clients by creating content that speaks directly to the situation in which they find themselves. For this reason, it is advisable to create 4th of July themed content around the following practice areas in criminal defense:

  • DUI
  • Drug possession
  • Firearms offenses
  • Assault

Let Our Legal Content Writers Start on Your Project Today

Timely legal blog content can help law firms reach clients that are injured in accidents that around holidays or certain times of year. Creating, posting, and syndicating high-quality and relevant content takes a significant investment of time, however, most practicing lawyers simply can’t do it consistently. Fortunately, we’re here to help. Call us today at 877-486-8123 to learn more about our legal content writing services.

Legal Content Marketing: The Highly Competitive World of Personal Injury

PERSONAL INJURYWhen it comes to legal marketing, personal injury is likely the most competitive practice area there is. Personal injury law firms are in fierce competition for the high-value cases that occur on a daily basis in every jurisdiction in the United States.

Many people who are injured in accidents caused by negligence have never worked with an attorney before or have lawyers in their personal network. Because of this, after an accident, many accident victims look to the internet – specifically Google – to find an attorney to represent them, The firms appearing in the first few positions in the search engine results pages (SERPs) generally get a significant amount of business online, making these spots highly coveted.

So, how do you get your personal injury law firm’s site to appear in those coveted first few spots? Read More

How Quality Content Can Help You Grow Your Law Practice

Content marketing
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Content marketing is a marketing technique that involves the creation and distribution of content designed to stimulate interest in a product or service. When employed by law firms, content marketing can establish the firm as a thought leader in its practice area and connect with clients searching for an attorney who practices in a specific area of law. Consider being at the top of the results when someone in your area searches for “car accident attorney” in Google. Not only would it establish your firm as trustworthy leader in personal injury, it would also result in a significant amount of business.

According to Adweek, more than 80 percent of consumers conduct online research before making a purchasing decision, making it essential for law firms that want to stay competitive to ensure that their brand is well-represented online – and nice-looking website is just the first step. It is critical for the content that consumers are reading to be well-organized, relevant, and address your potential clients’ pain points.

Answer The Questions Your Clients Are Asking

One of the main benefits of content marketing over many other marketing techniques is that it allows law firms to target individuals with specific legal needs. In order to do this, firms should come up with a list of questions that people in a particular situation may have and creating content that answers those questions. Some questions that would make for good opportunities to create some informative content include the following:

  • How Much is My Personal Injury Claim Worth?
  • Do I need a Lawyer for a 1st DUI?
  • What Type of Bankruptcy is Right for Me?
  • How Long Do I Have to File a Car Accident Claim?

It is important to remember to writer for laypeople, not other attorneys – which is often difficult for lawyers who have been practicing for years and are used to writing for other lawyers, judges, and legal professionals.  In addition, while you should invite the reader to contact the firm, remember that content marketing is not the same as advertising. Rather than pitching your services broadly, your content should deliver information that is valuable to your target clients and will help them make a decision about who to hire. By establishing a connection through content, you can make it much more likely that an internet searcher will call your firm rather than one of your competitors.

Call Lexicon Legal Content Today to Connect with Professional Legal Content Writers

Quality content can help lawyers and law firms connect with potential clients in their area. Unfortunately, creating high-quality legal content on a regular basis is too time-consuming for practicing attorneys, but we can help. At Lexicon Legal Content, our team of JDs and attorney-writers specialize in generating compelling, accurate, and keyword-rich blogs and content pages for lawyers in a variety of practice areas, including personal injury, criminal defense, family law, bankruptcy, estate planning and litigation, and eminent domain. Call us today at 877-486-8123 or contact us online.

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