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Lexicon Legal Content | Blog

How Important Are My Competitors’ Keywords?

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When you’re strategizing for SEO, it’s only natural to consider your competitors and their keywords, but knowing where to begin can be a problem. There are some keyword zingers out there that seem to be surefire bets, but you’re looking for a good fit and a good value. Fortunately, there are some basic guidelines that can help you make the most of your keyword journey.

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What is the Legal Authority for Public Health Orders?

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Typically, the government cannot restrict a person’s liberty without due process of law – which usually means a criminal proceeding ending in a finding of guilt. But in recent days, we’ve heard about cruise ships being kept from coming into port and people placed in quarantine. So what is the legal authority for the federal government to restrict travel and deny citizens the ability to enter the country in light of a public health crisis like the one we are currently facing?

The Commerce Clause

The federal government derives its power to place people in to quarantine and isolation from the Commerce Clause of the United States Constitution. This clause grants the federal government the power to regulate commerce between the states, and the power has been broadly defined to allow regulation of issues that may affect commerce between the United States. There is little doubt that a pandemic such as the one threatened by the COVID-19 outbreak could affect interstate commerce, making it well within the purview of federal regulation authorized by the commerce clause.

The Public Health Service ACt

Section 361 of the Public Health Service Act (42 U.S. Code § 264) authorizes the U.S. Secretary of Health and Human Services to take measures to prevent the entry and spread of communicable diseases from foreign countries into the United States and between states. The authority to carry these functions out has been delegated to the United States Centers for Disease Control and Prevention (CDC).

The Role of the CDC

Federal regulations authorize the CDC to detain, examine, and release individuals arriving in the country and between states who are suspected of carrying communicable diseases.  When the agency is informed about an ill passenger or crew member on an airplane or a ship, it may detain individuals to determine whether the illness was caused by a communicable disease and take further action if it is deemed necessary.

States Authority to Issue Public Health Orders

States have the authority to protect public safety through their police power and have laws in place that authorize them to take steps to control the spread of disease through isolation and quarantine. 

In Practice, Public Health Actions are a Joint Effort

In many cases, public health orders involving efforts to stop the spread of communicable diseases in the United States are a joint effort that involve federal and state efforts. Often, public health authorities work with local law enforcement to enforce public health orders.

Need Legal Content? Call Us  Today

At Lexicon Legal Content, we’re committed to creating legal content that will connect with your potential clients and explain complicated legal issues in a straightforward way. To learn more about our services, call us today or contact us online.

Search Local in 2020

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Now that we’ve rocketed into the new decade, it’s clear that local results are becoming more and more important to Google, which is, of course, good for businesses like small to mid-size law firms. As with all things Google, it’s important to learn the ropes and to anticipate how best to participate. Looking into our crystal ball, we’ve curated some of the most interesting and relevant expert predictions for local search trends in 2020, and we’re happy to share.

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How an E-Book Can Showcase Your Expertise AND Grow Your Law Firm

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A law firm is, first and foremost, a business, and growing your business is the name of the game. While you’ve naturally put time and effort into marketing, you may not have thought about writing an e-book on the topic of your legal expertise. When a potential client is looking for legal representation, your book could be the deciding factor in securing his or her business. After all, you wrote the book on the subject. If you’re interested in highlighting your legal prowess while growing your firm, the legal content marketing experts at Lexicon Legal Content are here to help you imagine, flesh out, and author a book that wows.

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Guest Post: What are Some Common Defenses to DUI Charges in Minnesota?

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Driving while under the influence (DUI) of alcohol or drugs is an extremely dangerous activity in Minneapolis and elsewhere. DUIs put everyone on the road at risk, and a motor vehicle collision that is caused by a drunk driver can lead to serious personal injuries (and sometimes death) for the individuals who are involved in the collision. 

Because of the serious risks associated with driving under the influence, the law imposes harsh penalties against individuals who are ultimately convicted of this offense. In some instances, the potential penalties can include prison time – especially in DUI cases that involve repeat offenders.

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40 Law Firm Blog Ideas

Sometimes, Figuring Out What to Write about is the Hardest Part of Blogging

40 Law Firm Blog Ideas

The benefits of blogging for law firms and lawyers are indisputable. So, now that you’ve set up your site and are ready to go, what are you actually supposed to be writing about? As a practicing attorney, most of your written communication is likely directed at other attorneys and judges, and this is exactly the style of writing that you should avoid when blogging. Remember, you are blogging in an effort to connect with your potential clients, and (perhaps just as importantly) so that your site is noticed by Google and other search engines. For this reason, content that looks like a legal brief or law review article is NOT what you should be posting.

For many people, finding blog topics is harder than putting pen to paper. Here are 40 ideas to get you started generating content for your law firm’s blog

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CONTENT MARKETING TRENDS

5 Legal Content Marketing Trends to Look for in 2019

A person using a pen to point at a pie chart displayed on a tablet.2019 is the year to get serious about your legal content marketing. Content is the foundation of your online presence, and in our hyper-connected world, content that connects you with your potential clients can increase awareness and generate new business.

Here are five key legal content marketing trends that you can’t afford to ignore in 2019.

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Avoiding Burnout: One of the Benefits of Outsourcing Your Legal Blog Content

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One of the hardest things about content marketing is consistently creating fresh, compelling content on a regular basis. If you want to be competitive, you’ve got to come up with ideas day after day, month after month, and year after year. In addition, if you’re using your law firm’s blog content to target a specific type of user – say, car accident victims – it may feel like you’ve completely run out of things to write about. After all, how many ways can you tell your readers that they need to call an attorney after they’ve been in an accident? Read More

Legal Content Marketing Ideas: 4th of July Celebrations

Legal Content Marketing Ideas: 4th of July Celebrations

LEGAL CONTENT MARKETING IDEAS
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Legal Content Marketing Ideas: 4th of July Celebrations

Finding fresh, relevant topics is one of the hardest things about regularly creating content for a legal blog. Fortunately, the holidays and other seasonal events like the start of the school year or ski season provide law firms in certain practice areas with ample opportunities to create fresh content that speaks to clients that have timely problems that they can help solve. Typically, these issues tend arise in the areas of personal and criminal defense. Here are some of the ways that the 4th of July can provide marketing material for law firms.

4th of July Celebrations often Result in Serious Injuries

Thousands of people are injured during 4th of July celebrations each year – and many will be looking for a lawyer soon after they are hurt. Here are some of the kinds of personal injury cases that often spike around the holiday:

  • Accidents Caused by Drunk Drivers – It’s no secret that people often drink at 4th of July celebrations, and despite increased enforcement efforts, there are typically more drunk drivers on than there are normally. This can often result in more drunk driving accidents – and victims seeking legal representation.
  • Premises Liability Cases – Many 4th of July injuries occur as a result of hazardous conditions on the property where a celebration occurred. Content about slip and fall accidents, pool injuries, or elevator or escalator accidents may help you connect with potential clients.
  • Product Liability Cases – People can be injured by defective grills, propane tanks, fireworks, recreational vehicles, and other consumer products commonly associated with Independence Day celebrations.

Criminal Defense

Parties, alcohol, and certain types of criminal behavior unfortunately often go together. For example, drunk people sometimes drive when they shouldn’t, and there is a clear link between drug or alcohol intoxication and violent crime. In addition, heightened enforcement efforts invariably ensure people who are truly innocent of the offense of which they are accused and who need legal representation to establish that fact.

As arrests spike the 4th of July, so will the number of people who are seeking a criminal defense attorney on the internet. This provides lawyers with an opportunity to connect with these potential clients by creating content that speaks directly to the situation in which they find themselves. For this reason, it is advisable to create 4th of July themed content around the following practice areas in criminal defense:

  • DUI
  • Drug possession
  • Firearms offenses
  • Assault

Let Our Legal Content Writers Start on Your Project Today

Timely legal blog content can help law firms reach clients that are injured in accidents that around holidays or certain times of year. Creating, posting, and syndicating high-quality and relevant content takes a significant investment of time, however, most practicing lawyers simply can’t do it consistently. Fortunately, we’re here to help. Call us today at 877-486-8123 to learn more about our legal content writing services.

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Denver, CO 80202-5428

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