Lexicon Legal Content | Blog

13 Sep

How Creating Content Can Help Law Firms Connect with Clients 

| David B. Arato | Blog Content Ideas, Blogging, Branding, Content Marketing, Law Firm Content Writing

If you’ve researched how to market a law firm (or any business, for that matter) online, you have undoubtedly come across advice telling you to create and post more content. When I first got into this business more than a decade ago and was told that a website “needed content,” I assumed they meant images […]

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22 Jul

ChatGPT for Law Firm Content: Best Practices

| David B. Arato | AI Content, Blogging, ChatGPT

ChatGPT and other generative AI models are set to revolutionize many industries, including law. While there are certainly practice-related use cases for AI, such as legal research or contract analysis, ChatGPT also has clear applications in the business of law, such as in creating marketing materials. One of the most effective legal marketing channels in […]

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19 Jul

When ChatGPT Gets Legal Content Wrong

| Erin Fitzgerald | AI Content, ChatGPT, Content Marketing, Legal Blog Writing, Legal News, Legal Tech, Legal writing

ChatGPT is unquestionably a useful tool for certain aspects of legal content marketing. The AI platform can generate complex blog topics, section headers, and more to increase efficiency in the content writing process. However, problems can quickly arise when lawyers try to cut corners by using ChatGPT to write the bulk of their content and […]

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13 Jul

10 Tips to Help Legal Blog Writers Turn Readers into Clients

| David B. Arato | Uncategorized

Legal blog writing is an extremely effective way to market your law firm online.  It can establish your firm as a leader in your practice area, improve your website’s rankings for various search terms, and lead to new professional opportunities. The return of an investment of time or money on blogging can be substantial – […]

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10 Jul

What’s the Point of Law Firm Blogging, Anyway?

| David B. Arato | Blog Content Ideas, Blogging, Marketing

If you have done research on how to market a law firm online – or any business, for that matter – you’ve undoubtedly come across articles advising you to create content and blog regularly. While it is certainly true that this is good advice, the reality is that many of these articles don’t address the […]

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26 Jun

Google Considering Policy on E-E-A-T for AI Content

| David B. Arato | Uncategorized

Roger Monti of Search Engine Journal recently reported that Google is forming a policy on how AI-generated content will interact with E-E-A-T, their framework for evaluating content. What they decide will almost certainly have a significant impact on content marketing, specifically in Your Money or Your Life (YMYL), like law, finance, and medicine. What is […]

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9 Jun

Should AI-Generated Content Be Watermarked?

| David B. Arato | AI Content, Blogging, ChatGPT, Content Marketing

Since November of 2022, the world has been captivated by ChatGPT, the artificial intelligence chatbot created by OpenAI. ChatGPT’s meteoric rise in popularity  – reaching 100 million users in just two months – has brought attention to generative AI in general. As you would expect, generative AI is capable of creating text, images, and other […]

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18 May

Blogging for Lawyers: Driving Traffic and Boosting Your Reputation

| David B. Arato | Uncategorized

In today’s digital age, establishing a strong online presence is crucial for lawyers. This is particularly true for attorneys and firms in highly competitive areas like personal injury and criminal defense. Blogging offers an invaluable opportunity to showcase your expertise, engage with potential clients, and elevate your professional reputation. By consistently publishing high-quality content, you […]

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15 May

What Lawyers and Marketing Teams Should Know about Google’s Upcoming Helpful Content Update

| David B. Arato | Uncategorized

Google is updating its search algorithm – again. While the company isn’t overtly saying that the change is in response to a potential flood of mediocre content created by generative AI, it isn’t hard to read between the lines. In its announcement, Google shared that it will be rolling the update out in the coming […]

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11 May

Can You Use ChatGPT to Write Legal Blogs?

| David B. Arato | Advertising Ethics, AI Content, ChatGPT, Copyright, Legal Blog Writing, Legal Tech

The short answer: No. While ChatGPT certainly has a place in the content creation process, expert oversight in necessary to create accurate and compelling legal content. ChatGPT – the conversational AI model released by OpenAI in November 2022 – has captured the attention of people in every industry throughout the world. According to some, ChatGPT […]

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