
Google recently updated its Search Quality Rater Guidelines, and the direction it’s taken will almost certainly affect your legal content marketing strategies. The biggest reveals are the new spin Google put on the YMYL category (Your Money or Your Life) and the new emphasis it’s putting on E-A-T (Expertise, Authoritativeness, and Trustworthiness) and high quality content.
When it comes to legal content and search engine results pages, all of this makes considerable sense, and it pays to pay attention – and to work with a legal content provider that stays on top of the latest developments in content marketing and SEO.
Continue reading “Google Update Impacts Legal Content Marketing”