When ChatGPT Gets Legal Content Wrong

ChatGPT is unquestionably a useful tool for certain aspects of legal content marketing. The AI platform can generate complex blog topics, section headers, and more to increase efficiency in the content writing process. However, problems can quickly arise when lawyers try to cut corners by using ChatGPT to write the bulk of their content and rely on the output as accurate.

ChapGPT Doesn’t Know Current Changes in the Law

On March 24, 2023, Governor Ron DeSantis signed a Tort Reform bill, changing several critical aspects of Florida personal injury law. One key change is the reduction of the personal injury statute of limitations from four years to two years. 

Despite the wide publication of these changes, ChatGPT confidently delivered the following in July 2023:

This is because ChatGPT has a knowledge cutoff of September 2021, so any changes since then will not be reflected in its output. 

Imagine if a personal injury attorney fails to carefully check the ChatGPT output and posts this information as-is on their blog. It’s certainly foreseeable that an accident victim may find the content and rely on it when determining how quickly to proceed with their case. Once the car accident victim realizes they missed the accurate two-year window, the attorney can face possible sanctions. If a client relied on a law firm website’s incorrect information, the client’s attorney could also potentially face a malpractice lawsuit.

Using ChatGPT without the proper attention and editing can lead to problems for an attorney – and it can also significantly affect the lives of potential legal clients who rely on misinformation. Readers should assume they can trust what they read on a legal professional’s website, and they stand to lose a lot when the information is incorrect. 

A Hybrid Model Works Best

Fortunately, there is a simple solution that allows content creators to harness the power of generative AI for more efficient content writing while ensuring legal accuracy. You should always have someone with detailed legal knowledge review any material produced by ChatGPT before you publish it. 

Many attorneys have already tried this approach – using AI to write content and then reviewing and editing it. However, this process is far more time-consuming than it might initially seem. In fact, in some cases, it may be faster to write from scratch than to review and verify everything that ChatGPT spits out.

In order to safely and ethically use AI to create law firm marketing materials, one should:

  • Read the content mindfully and identify any possible errors
  • Double-check the accuracy of any factual statements or statements of law
  • Ensure that the content does not contain any verbiage that is disallowed by your jurisdiction, such as “expert” or “specialist”
  • Making sure the content does not guarantee certain outcomes or timelines
  • Brand the post to your firm, using your marketing messaging
  • Ensure the post follows SEO best practices with regard to keyword usage and density
  • Changing the point of view from third person if a firm wants a more personalized tone

More and more attorneys and their marketing teams find they do not have the time to carefully complete the above steps, which are necessary for reliable and effective content. As a result, many firms that left content providers to try their hand at ChatGPT have allowed their content goals and schedules to lapse, as they are finding that they don’t have the time required to ensure that AI-generated content is accurate and compliant.

The Third Option: Hybrid AI/Human Content Services

Fortunately, here is a third option besides paying for human-generated content and devoting the time and attention necessary to use ChatGPT on your own. At Lexicon Legal Content, we offer an AI/Human hybrid content creation service where we use AI to do the heavy lifting, followed by extensive human review and editing by an editor with a JD or similar legal knowledge. Ultimately, this process results in content that is accurate, unique, and SEO optimized to help our clients connect with clients and improve their SERP rankings.

If you are a law firm or digital marketing agency needing help with content development, you’re in the right place. Lexicon Legal Content has been creating accurate, compelling, and SEO-focused legal content for more than a decade. We’re committed to staying on top of the developments in generative AI to ensure that we can leverage this new technology responsibility and in a way that provides value to our clients. To learn more, call us today or contact us online.

Written by Erin Fitzgerald, JD


California Judge Says “Nevermind” to Nevermind Child Exploitation and Pornography Lawsuit

The Nevermind albums cover with the word "dimissed" superimposed on it

The controversial cover of Nirvana’s 1991 Nevermind was thought by many to be symbolic of the grunge rock band’s attempt at reaching for the almighty dollar. However, according to the album’s art director, it arose from lead singer Kurt Cobain’s captivation with a water birth documentary.

Either way, the late Cobain likely never imagined that the album cover would become so iconic as the likes of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band, Elvis Presley’s 1956 self-titled album, Pink Floyd’s The Dark Side Of The Moon, Led Zeppelin’s Houses Of The Holy, Bruce Springsteen’s Born In The USA, or Prince’s Purple Rain.

Neither would he have imagined that the baby on his album cover would one day file a lawsuit for damages relating to child exploitation. Yet, in August 2021, it happened.

Now 30 years old, the baby featured on the cover, Spencer Elden, filed a lawsuit seeking $150,000 in damages. He accused Nirvana and those associated with the album of knowingly distributing the naked picture of him taken at four months old. The lawsuit accuses photographer Kirk Weddle, a friend of Elden’s father, of taking sexually graphic photos of him.

According to Elden, the album cover was to feature a sticker over his genitals but never did. He also claims that he never received any personal compensation for the photograph and that his parents never signed a release authorizing Nirvana to use the image.

In response to the album’s 30th anniversary in November and rereleased cover, Elden’s attorneys wrote that “It’s past time to finally put an end to the child exploitation and violation of privacy our client has endured for his entire life.”

Last month, the defendants in the case, Kurt Cobain’s estate, Kirk Weddle, Universal Music, Geffen Records, Warner Records, and MCA Music, asked the judge to dismiss the case. According to them, “Elden has spent three decades profiting from his celebrity as the self-anointed ‘Nirvana Baby.’ He has re-enacted the photograph in exchange for a fee, many times; he has had the album title Nevermind tattooed across his chest; he has appeared on a talk show wearing a self-parodying, nude-colored onesie; he has autographed copies of the album cover for sale on eBay; and he has used the connection to try to pick up women.”

Elden was given until December 30, 2021, to respond to the request. His attorneys at Marsh Law failed to respond, and subsequently, the judge dismissed the case. They now have until January 13, 2022, to re-file the case, which could lead to both sides meeting on January 20. Marsh Law stated that they will file a second amended complaint soon and that they are “confident Spencer will be allowed to move forward with the case.”

Do You Need Timely Content for Your Firm? Call Us Today

As an attorney, one of the ways to keep your potential leads fresh is to publish timely content that relates to your area of practice. Whether you’re a divorce attorney whose state has new laws concerning child support, a criminal defense attorney who wants to highlight a local high profile case, or you want to unpack current national events related to what you do, we can help. Our team of attorney-led writers can identify pertinent, timely topics and use them to create traffic-driving content on your website. Give us a call today to learn more.

Virginia to Become First State in the Old South to Legalize Marijuana

Marijauna Plants

Since Colorado and Washington legalized the recreational use of marijuana in 2012, several other states have followed. Most recently, Virginia voted to legalize its use in February, becoming the first state in the Old South to legalize its use fully. The bill is still awaiting Governor Northam’s signature, however. While he is a proponent of legalization and is expected to sign it, he may send it back to the legislature with proposed amendments.

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