Lexicon Legal Content | Blog

In 2017, we made several predictions regarding the direction legal content marketing would follow. While we are still waiting for some of these trends to catch on, one benchmark stands tall. Unique legal content continues to become an ever-increasingly important marketing tool for law firms around the country. Here are the top three marketing trends […]

When you consider which industry might focus most heavily on content marketing, legal firms probably would not be your first guess. But at the moment, the legal industry is leading the way when it comes to producing fresh content and adopting effective client acquisition strategies. In fact, by the end of 2017, Contently reports that […]

Regardless of your political leanings, one thing is certain: the Trump administration has shaken up the political landscape and created substantial uncertainty in many different areas of law. And we’re not talking about esoteric constitutional issues such as the limits of executive power or the emoluments clause.The current administration is making moves that are affecting […]

A cursory search of the internet will establish that significant percentage of law firm websites greet their visitors with a pop-up window that offers to connect them with a live representative. While live chat has the potential to increase the percentage of website visitors that become paying clients, they can also be annoying to users […]

Digital marketing for lawyers and law firms is becoming increasingly competitive, and gone are the days that an attorney could simply put up a website and wait for the phone to ring. Between professionally-managed search engine optimization (SEO) efforts, pay-per-click ads, and well-placed banner advertising, law firms need to engage in a wide variety of […]

By now, you have likely heard of the way in which blogging can improve your law firm’s ability to reach clients who are searching for the services you offer. While starting a blog is fairly easy, maintaining it can be extremely time-consuming. Not only do you need to actually write and post the content, you […]

While the legal profession is known for adopting new technologies at a glacial pace, lawyers and law firms seems to be adopting content marketing surprisingly quickly. According to Contently, law firms are flocking to content marketing as a cost-effective way to reach potential clients who are searching for information on Google. In addition, content marketing […]

When attorneys contact us for help with their website content, one of the more common issues we hear is that they simply do not know what they should be writing about. Of course, lawyers are highly-trained professionals who often engage in writing, whether it be a brief, a motion, or written communication with a client […]

Content marketing is a cost-effective way for law firms to expand their reach online and engage new clients. Here are some of the main benefits in engaging in a professionally-managed content marketing campaign.   Share this Image On Your Site </p> <p><strong>Please include attribution to www.lexiconlegalcontent.com with this graphic.</strong></p> <p><a href=’http://www.lexiconlegalcontent.com/how-content-marketing-can-help-law-firms-get-new-clients-inforgraphic/’><img src=’http://www.lexiconlegalcontent.com/wp-content/uploads/2016/07http://www.lexiconlegalcontent.com/wp-content/uploads/2016/07/Infographic-5-Content-Marketing-for-Law-Firms.pngDarato_index_2.png’ alt=’Infographic – Content […]

Blogging is an integral part of any online marketing campaign and can help you grow your practice. The infographic below highlights five of the reasons that you should be blogging regularly.   Share this Image On Your Site Please include attribution to http://www.lexiconlegalcontent.com/ with this graphic.