Legal Content Marketing

Law Firm Content Marketing Services

A mindmap on a chalkboard with bubbles surrounding a lightbulbUse content to become the thought leader in your area of practice and attract the clients you want.

Content marketing is a marketing technique that involves the creation and distribution of various forms of content designed to stimulate interest in a product or service. When employed by law firms, legal content marketing can frame the firm as a thought leader in its practice area and generate significant goodwill in the community. In addition, quality content has an ability to connect with clients searching for a specific type of attorney. Imagine being at the top of the results when someone in your area searches for “car accident attorney” in Google. Not only would it establish your firm as trustworthy leader in personal injury, it would /also result in a significant amount of business.

Legal content marketing can utilize any number of formats, including:

  • Blogs
  • New practice area pages
  • Data visualizations
  • Infographics
  • E-Books
  • Whitepapers
  • Long-form articles

According to Adweek, more than 80 percent of consumers conduct online research before making a purchasing decision, making it essential for law firms that want to stay competitive to ensure that their brand is well-represented online – and nice-looking website is just the first step. It is critical for the content that consumers are reading to be well-organized, relevant, and address your potential clients’ pain points.

Legal Content Marketing 101: Answer The Questions Your Clients Are Asking

One of the main benefits of content marketing over many other marketing techniques is that it allows law firms to target individuals with specific legal needs. In order to do this, firms should come up with a list of questions that people in a particular situation may have and creating content that answers those questions. Some questions that would make for good opportunities to create some informative content include the following:

  • How Much is My Personal Injury Claim Worth?
  • Do I need a Lawyer for a 1st DUI?
  • What Type of Bankruptcy is Right for Me?
  • How Long Do I Have to File a Car Accident Claim?

It is important to remember that your content should resonate with potential clients, and not necessarily other attorneys – which is often difficult for lawyers who have been practicing for years and are used to writing for other lawyers, judges, and legal professionals.  In addition, while you should invite the reader to contact the firm, remember that content marketing is not the same as advertising. Rather than pitching your services broadly, your content should deliver information that is valuable to your target clients and will help them make a decision about who to hire. By establishing a connection through content, you can make it much more likely that an internet searcher will call your firm rather than one of your competitors.

Call Lexicon Legal Content Today To Learn More

Quality content can help lawyers and law firms connect with potential clients in their area. Unfortunately, creating high-quality legal content on a regular basis is too time-consuming for practicing attorneys, but we can help. At Lexicon Legal Content, our team of JDs and attorney-writers specialize in generating compelling, accurate, and keyword-rich blogs and content pages for lawyers in a variety of practice areas, including personal injury, criminal defense, family law, bankruptcy, estate planning and litigation, and eminent domain. Call us today at 877-486-8123 or contact us online.