Meet Our Expert Legal Content Marketing Team
Since 2012, Lexicon Legal Content has helped law firms and legal marketing agencies produce high-quality written content at scale. Our team combines legal education with content marketing expertise—most of our leadership holds Juris Doctor degrees, giving us the foundation to write authoritatively across practice areas while understanding the compliance and ethical considerations unique to legal marketing.
We partner with firms of all sizes and the agencies that serve them, delivering blog posts, practice area pages, case studies, and thought leadership content that drives engagement and supports business development goals.
David Arato, JD
Founder & CEO
David B. Arato established Lexicon Legal Content in 2012 after identifying a significant market need: law firms and marketing agencies struggled to consistently source high-quality written content at scale. As a 2009 graduate of St. Louis University School of Law, David combines legal expertise with content strategy to deliver exceptional results for clients.
Prior to his legal marketing career, David cultivated his creative talents as a professional freelance cellist in the greater St. Louis area, bringing a unique artistic perspective to legal content development. This multidisciplinary background allows him to approach legal writing with both precision and creativity.
David currently resides in Breckenridge, Colorado, where he leads Lexicon alongside his wife and business partner, Erin. Together with their two dogs, Scout and Sadie, they enjoy the beautiful mountain landscape while building a company that has become a trusted resource in legal content creation.
Erin Fitzgerald, Esq.
Co-Owner & Director of Operations
After a past life in finance, Erin received her Juris Doctor from St. Louis University in 2013, working as a freelance legal content writer throughout law school, and passing the bar in Missouri and Illinois. She continued to write content for Lexicon and joined as co-owner in 2014.
As a graduate of Kenyon College in Gambier, Ohio, Erin brings not only her love of the law but also a strong educational background in writing to the table. In addition to content, she has been writing in various forms since she could hold a pencil, including fiction, poetry, and journaling.
Erin is an operational guru who believes thorough organization is the foundation of any operation. While overseeing operations at Lexicon, she still enjoys diving in and tackling a novel legal topic when it piques her interest, always staying apprised of new developments in various areas of the law.
In her free time, Erin loves to travel near and far, cook and bake for loved ones, and spend time outdoors. She and Dave live in Breckenridge, Colorado, with their two rescue dogs, Scout and Sadie.
Vicki O'Harra
Senior Account Manager
Vicki is a seasoned account manager specializing in client management. As a key strategic partner for law firms, marketing firms, and other professional organizations, she manages tailored content strategies that meet the precise communication and compliance needs of Lexicon’s partnered professionals.
Vicki’s experience spans from compliance documentation to client communication strategies, enabling her to provide innovative and precise account management that drives meaningful results. She likes working with people who can maintain the highest standards of professional integrity, while having a sense of humor for the day-to-day.
Vicki enjoys the company of her 3-year-old Golden Retriever, Bear. She loves her family and is obsessed with recipes and cooking for loved ones. She loves the sunshine and living in Southern Nevada.
Andrew Arato
Account Manager
Andrew is an account manager with Lexicon, working with several agencies and law firms. He takes pride in delivering both high-quality content and service that exceeds client standards. With a long background in hospitality, Andrew understands what it takes to delight the customer and feels a great sense of accomplishment in doing so.
When he’s not working, Andrew enjoys video games, cooking, and using his past as a mixologist to conjure delicious cocktails for family and friends.
Sebastian Monti
VP, Business Development
Sebastian partners with law firms to strengthen online presence and attract ideal clients through high-quality content. By bridging the gap between legal marketing and content strategy, he ensures firms have the right tools to grow their practice and stand out in a competitive market.
With a global perspective and experience in commercial roles across multiple countries and industries, Sebastian focuses on building strategies that drive real growth. Whether expanding reach, optimizing content solutions, or streamlining processes, he works closely with his team to make legal content marketing smarter, more effective, and scalable.
Beyond business development, Sebastian has a strong interest in finance and market trends, always looking at data-driven ways to maximize opportunities. Outside of work, he can be found on the tennis court, watching football, or analyzing financial markets—always thinking about the next strategic move.
Jessica Guerrero
Executive Assistant
Jessica partners with businesses to streamline their operations through exceptional virtual assistance and administrative support. By bridging communication gaps and managing critical back-office functions, she ensures companies maintain seamless client relationships while focusing on core business growth.
With experience serving clients across the USA and UK since 2021, Jessica builds systems that drive operational efficiency. Whether managing customer inquiries, handling social media presence, or organizing administrative workflows, she works meticulously to make business processes more effective and responsive.
Beyond her administrative expertise, Jessica brings valuable healthcare knowledge from her nursing background and diverse customer service experience across multiple industries. Outside of work, she continues developing her technical skills with tools like Zoho CRM, WordPress, and Canva—always preparing for the next challenge that helps her clients succeed.
Micaela Berardi
Paid Media Specialist & Data Analyst
Specialized in paid media and data analysis, my mission is to help brands reach their full potential online through carefully designed content and effective advertising strategies. With a degree in Marketing, I’m passionate about leveraging various metrics to extract valuable insights from websites, optimize campaign performance, and drive sales growth.
