Professional legal writers who understand both law and marketing. Get content that converts prospects into clients.
Why Law Firms Need Specialized Legal Writers
Finding qualified legal writers isn’t just about good writing—it’s about finding professionals who understand legal concepts, client needs, and compliance requirements. Our team of attorney-writers creates content that educates potential clients while establishing your firm’s authority.
The difference between generic content writers and legal writers:
- ✅ Understanding of legal terminology and concepts
- ✅ Knowledge of attorney advertising ethics and compliance
- ✅ Experience writing for legal audiences and potential clients
- ✅ Ability to translate complex legal concepts into accessible language
- ✅ SEO expertise specific to legal marketing
Our Legal Writing Services
Blog Posts & Articles
Strategic legal blog content that attracts potential clients searching for answers to their legal questions.
Practice Area Pages
Comprehensive service pages that convert website visitors into consultation requests.
Website Copy
Professional web content that builds trust and clearly communicates your firm’s value proposition.
Legal Guides & Resources
In-depth resources that demonstrate expertise while capturing leads through valuable information.
What Makes Our Legal Writers Different
Attorney-Written Content Our writing team includes licensed attorneys who understand the law from practice experience, not just research.
Marketing-Focused Approach We don’t just write about legal topics—we create content designed to attract and convert your ideal clients.
Compliance-First Strategy All content follows attorney advertising ethics and bar association requirements for your jurisdiction.
SEO Expertise Content optimized to rank in search results when potential clients are looking for legal help.
Industries We Serve
Personal Injury Law Firms
Family Law Practices
Criminal Defense Attorneys
Estate Planning Lawyers
Business & Corporate Law
Real Estate Attorneys
Bankruptcy Law Firms
The Legal Writer Hiring Process
1. Strategy Consultation We learn about your practice, target clients, and content goals.
2. Content Planning
Development of a content calendar aligned with your business objectives.
3. Expert Writing Attorney-writers create content specific to your practice areas and jurisdiction.
4. Review & Optimization Content review for accuracy, compliance, and SEO optimization.
5. Performance Tracking Monitor content performance and adjust strategy based on results.
Questions to Ask Before Hiring Legal Writers
Choosing the right legal writers can make the difference between content that attracts qualified clients and content that wastes your marketing budget. Use these essential questions to evaluate potential legal writers and avoid costly mistakes.
Questions About Legal Background and Experience
“What is your legal education and background?”
Look for writers with formal legal education, preferably a JD degree. Writers with bar admission and actual practice experience bring invaluable insight into client concerns and legal processes. Be wary of writers who only have “research experience” or claim to understand law without formal training.
“Can you provide writing samples for my specific practice area?”
Generic legal writers often provide samples from unrelated practice areas. Ask for samples that directly relate to your field—personal injury, family law, estate planning, etc. The writer should demonstrate understanding of your practice area’s unique terminology, processes, and client concerns.
“Have you worked with law firms of my size before?”
A writer who only works with large firms may not understand solo or small firm needs, while someone who only works with small firms might not grasp the complexity larger firms require. Look for writers with relevant experience serving firms similar to yours.
Questions About Content Strategy and SEO
“How do you approach keyword research for legal content?”
Professional legal writers should understand SEO beyond basic keyword stuffing. They should ask about your target geographic area, competition, and specific legal services. Red flag: Writers who don’t ask about your local market or competition.
“What’s your process for ensuring content ranks in search results?”
Look for answers that include competitor analysis, local search optimization, proper heading structure, and understanding of how potential clients search for legal services. Avoid writers who guarantee specific rankings—that’s unrealistic.
“How do you balance SEO optimization with readability for potential clients?”
The best legal content serves both search engines and human readers. Writers should explain how they create content that ranks well while remaining accessible to people facing legal problems.
Questions About Compliance and Ethics
“How do you ensure content complies with attorney advertising rules?”
This is crucial. Legal writers must understand attorney advertising ethics, required disclaimers, and restrictions on claims about outcomes. Writers should ask about your state’s specific requirements and demonstrate knowledge of professional conduct rules.
“What disclaimers and disclosures do you typically include?”
Professional legal writers include appropriate disclaimers about attorney-client relationships, the nature of general legal information vs. specific legal advice, and any required professional conduct disclosures.
“How do you handle confidentiality when creating case studies or examples?”
Writers should have clear processes for protecting client confidentiality, anonymizing case details, and obtaining necessary permissions before using any client information in content.
Questions About Process and Quality Control
“What’s your research process for legal topics?”
Look for writers who use primary sources (statutes, case law, official legal resources) rather than relying on other blogs or secondary sources. They should explain how they verify legal accuracy and stay current with changes in the law.
“Who reviews your content for legal accuracy?”
While writers should have legal knowledge, additional review by practicing attorneys adds another layer of accuracy assurance. Ask about their editing and fact-checking processes.
“How do you handle revisions and feedback?”
Professional writers should have clear processes for incorporating client feedback, handling revision requests, and ensuring final content meets your expectations. Understand their revision policy before starting work.
Questions About Timeline and Communication
“What’s your typical turnaround time for different types of content?”
Blog posts might take 3-5 days, while comprehensive practice area pages could take 1-2 weeks. Be suspicious of writers promising unrealistic turnaround times, as quality legal content requires research and careful writing.
“How do you communicate during the writing process?”
Look for writers who provide regular updates, ask clarifying questions, and keep you informed about progress. Poor communication often leads to content that misses the mark.
“What information do you need from me to get started?”
Professional writers should ask detailed questions about your practice, target clients, geographic area, competition, and specific goals. Writers who ask few questions often produce generic content.
Red Flags to Watch For
Unrealistic Guarantees Avoid writers who guarantee specific search rankings, number of leads, or other outcomes. Professional legal writers focus on creating quality content that serves long-term goals.
Rock-Bottom Pricing Legal content requires specialized knowledge and research. Extremely low prices often indicate lack of legal expertise or corner-cutting that could hurt your practice’s reputation.
Generic Samples Writers who can’t provide relevant samples or show only templated content across multiple law firms likely lack the expertise to create unique, valuable content for your practice.
No Questions About Compliance Writers who don’t ask about your state’s attorney advertising rules or show understanding of legal marketing ethics may create content that violates professional conduct requirements.
Cookie-Cutter Approaches Avoid writers who use the same content structure or approach for every law firm. Your content should be unique and tailored to your specific practice and market.
Questions About Pricing and Investment
“How do you structure your pricing?”
Understanding whether writers charge per word, per project, or hourly helps you budget effectively. Ask about any additional costs for research, revisions, or rush orders.
“What’s included in your base price?”
Clarify whether pricing includes research, SEO optimization, revisions, formatting, and any additional services. Hidden costs can quickly inflate your content budget.
“Do you offer package deals or ongoing content programs?”
Many legal writers offer discounts for ongoing work or multi-piece projects. These arrangements often provide better value and consistency than one-off projects.
Making Your Final Decision
Portfolio Quality Review multiple samples to assess writing quality, legal accuracy, and ability to explain complex concepts clearly. Look for content that you would be proud to publish on your website.
Communication Style Choose writers who communicate clearly, ask thoughtful questions, and demonstrate understanding of your needs. Good communication often predicts good working relationships.
Value Alignment Select writers who understand your firm’s values, target clients, and business goals. The best content comes from writers who genuinely understand what makes your practice unique.
By asking these questions and carefully evaluating responses, you’ll find legal writers who can create content that attracts qualified clients while maintaining the professional standards your practice requires.
Frequently Asked Questions About Legal Writers
What qualifications should I look for in legal writers?
Look for writers with legal education (JD preferred), experience in legal marketing, understanding of attorney advertising ethics, and samples of work for law firms in your practice areas.
How much do professional legal writers cost?
Investment varies based on content type and complexity. Blog posts typically range from $400-700, while comprehensive practice area pages range from $800-1,500. Monthly retainers for ongoing content typically start at $2,500.
Do legal writers understand SEO and online marketing?
The best legal writers combine legal expertise with digital marketing knowledge. They understand how to create content that ranks in search results while serving your business development goals.
Can legal writers work in my specific practice area?
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How do I ensure legal content compliance?
Work with writers who understand attorney advertising rules and have experience creating compliant content for law firms. All content should be reviewed for ethical compliance before publication.
Ready to Work with Professional Legal Writers?
Get content that positions your firm as the obvious choice when potential clients are ready to hire an attorney.
Lexicon Legal Content specializes in creating strategic legal content for law firms nationwide. Our attorney-writers understand both effective legal marketing and compliance requirements, delivering content that attracts qualified leads while maintaining professional standards.
