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Category: Law Firm Content Writing

Why aren’t People Reading Your Law Firm’s Blog?

Man reading on a tablet

More and more lawyers are starting to starting to understand the benefits of blogging and content marketing. It’s one thing to blog and another for people to actually read your blog, however. Here are some of the reasons that people may be passing over your blog posts.

Your Titles Aren’t Compelling

The importance of your blog post’s title cannot be overstated. A well-crafted title that piques the reader’s interest and makes him or her want to learn more will perform substantially better than a generic title. Consider the following two titles for the same hypothetical blog:

  • Common Car Accident Injuries
  • 4 Car Accident Injuries that can Change Your Life

In our experience, the second one will generate significantly more traffic than the first one.

Your Posts are too Long

If you ever visit forums or the comments section after a blog post, “TLDR” probably means something to you. People often simply choose to skip reading something simply due to the perception that it would take a commitment of time. We live in an on-demand world and people browsing the internet want answers to the questions quickly and do not want to read a treatise on their legal issue. Keep your blog posts under 500 words and make sure to break up the text with headings and bullet points.

Your Posts Read like a Legal Brief

As an attorney, you are immersed in a professional world that has its own language and writing style. While it is important to be a competent and effective legal writer, your potential clients do not want to read a legal brief. In fact, depending on the area of law, non-lawyers may have a difficult time understanding what they are reading. Always keep your audience in mind when writing your posts.

You Aren’t Writing Content that Your Clients Want to Read

While exploring the finer points of collateral estoppel or res ipsa loquitor may be intriguing for you and your colleagues, your potential clients may not feel the same way. Generally speaking, people who are looking for an attorney have a problem they want to be solved and want answers to very practical questions. As a result, for maximum effectiveness, your blog posts should seek to answer these questions. Examples of the of questions that your clients may be asking include the following:

  • What are the consequences of a 1st DUI?
  • Can I afford a personal injury attorney?
  • Can I write my own will?
  • Will filing for bankruptcy ruin my credit?

Call Us Today to Learn More About Our Legal Content Writing Services

A professionally written and managed blog is an extremely effective marketing tool that can significantly increase your online visibility. Let our legal content writers keep your blog regularly updated with compelling and relevant posts while you focus on your legal practice.

Trouble Thinking of Topics for Your Law Firm’s Blog? Your Clients may have the Answers

Question markWhen attorneys contact us for help with their website content, one of the more common issues we hear is that they simply do not know what they should be writing about. Of course, lawyers are highly-trained professionals who often engage in writing, whether it be a brief, a motion, or written communication with a client or an adverse party. Unfortunately, this is not the kind of writing that makes for good blog entries.

Your Legal Blog is a Powerful Marketing Tool

What is the point of blogging? Ultimately, your blog should be generating new business, and will do so by driving more traffic to your site. Regular blogging can drive new traffic in two distinct ways:

 

  • It can increase your search engine rank for certain keywords, increasing the likelihood that a potential client seeking legal services in your practice areas will visit your site.
  • If you share your blog posts through social media and other channels and get it in front of people who may need your services, it can increase the direct traffic to your site.

As a result, your blog topics should be informative, targeted at your potential clients, and have a title that makes people want to read more. To come up with ideas for what you should blog about, just think about the questions your clients regularly ask. Of course, these will be different for every practice area, but some examples of good topics include:

  • Will my personal injury lawsuit go to trial?
  • What are the potential penalties for a 1st time DUI?
  • Can I write my own will?
  • Will filing for bankruptcy ruin my credit?

If you clients have asked you these questions in the past, chances are that potential clients are currently asking Google the same question. By providing answers to these questions for free, you can increase the chances that people will retain you for further counsel and representation.

Our Legal Blog Writers can Help

Finding topics for your blog is just one aspect of maintaining an effective legal blog – you also have to write the entry, optimize it, post it, and distribute the post so that people actually have an opportunity to read it. This can be extremely time-consuming and pull you away from actually practicing law. Fortunately, we are here to help. Our team of legal copywriters can manage every aspect of your blog on your behalf and regularly work in jurisdictions throughout the United States across all practice areas.

To learn more about our services and for samples of our work, call Lexicon Legal Content today.

Content Marketing Considerations for Law Firms

ipad-605440_1920Content marketing is the prhttps://www.lexiconlegalcontent.com/wp-admin/post.php?post=782&action=editocess of creating custom content and sharing it with your potential clients in order to drive favorable consumer action. For a basic example, consider a blog post informing people of the serious consequences associated with a DUI arrest – by creating and distributing this custom content throughout the internet, you hopefully will reach people in this situation who are seeking legal representation.

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