An employment firm writing FAQ content is not competing with other employment firms. It is competing with a federal agency that publishes the same format, on the same questions, at addresses whose slugs read questions and answers.
On the topics the EEOC has covered that way, firm websites do not appear in the answer at all. On the topics it has not, they do, and paid law firm placements turn up alongside them.
So the useful question for an employment firm is not how to write an FAQ page. It is which questions are still open.
Employment law FAQ content gets cited on the questions the EEOC has not already published its own questions-and-answers document about, because on the ones it has, the agency’s page is the answer.
Check the agency first, then write what it left open.
Which Employment Questions Does the EEOC Already Answer?
The EEOC answers a specific set of employment questions in its own question-and-answer documents, and harassment and retaliation are both on it. Questions and Answers for Employees: Harassment at Work sits at a root-level address and carries no publication date on the page. The retaliation guidance sits under a separate path, as does the pregnancy material.
On those topics an answer engine reaches for the agency and for the Department of Labor, then fills the remaining slots with HR platforms, advocacy organisations and video. Firm sites are not in the set.
That is not a penalty. A definitional question about federal employment law has a primary source, the primary source publishes it in the format the question was asked in, and the engine takes it.
Which sources hold employment answers across a wider question set runs through what three engines returned on one employment question set.
Where the Agency Stops, Firm Pages Take the Slots
Wrongful termination is the clearest example of the gap. The EEOC publishes no questions-and-answers document under that name, and a search for the term routes to USA.gov rather than to the agency. The pages that answer it are law firm pages, and they hold the citations.
The pattern holds on the questions that sit next to a claim rather than inside a statute. Whether a lawyer is needed to file a charge is one of them, and it is worth noticing what happens there: the engine says no, a lawyer is not needed, cites the agency’s own filing pages, and then carries paid law firm placements above the answer.
Firms are buying the slot on a question whose answer tells the reader they do not need what is being sold.
There is a stranger case still. Ask what a discrimination case is worth and the engine returns settlement ranges and a statutory damages-cap table with nothing attached to any of it. No firm, no agency, no publisher. A question that valuable, answered from nowhere, is the clearest open door in the practice area.
The Rich Result Is Gone and the Format Is Not
Google restricted FAQ rich results in 2023 to well-known, authoritative government and health websites, then removed the feature from Search entirely in May 2026. The visual reward for writing in the format is gone.
The format is not. The EEOC pages winning these answers are question-and-answer documents, and the agency’s own page titled Frequently Asked Questions gets cited by name. What changed is that the format stopped being a way to decorate a search listing and went back to being a way to answer one question at a time somewhere an engine can quote.
Google’s guidance on its AI features also states that no special structured data is required for a page to appear in generative results, so the markup is not what is deciding this. The structure is. What happened to firm FAQ pages after the deprecation is covered in what changed when the rich result went away.
How to Find the Employment Questions Still Open
Check the agency before you commission the page. Four steps, one afternoon.
- List the ten questions your intake actually fields. Use the caller’s words rather than the statute’s. “Can they fire me for complaining” rather than “retaliation under Title VII.”
- Search eeoc.gov for each one. Look for a page whose slug begins with questions-and-answers. Check both the root path and the guidance path, because the agency uses both and publishes no hub listing them together.
- Put the ones with no match to an answer engine. Read which domains are cited. Where firm pages already hold slots, the question is open.
- Write those, one question per URL. Put the question in the slug and in the H1, and leave the topics the agency owns alone.
The questions with a government answer already written are not a content opportunity. Which employment questions content does buy is worked through in what an employment firm’s content actually buys.
Frequently Asked Questions
Does the EEOC publish an answer to the employment questions clients ask?
The EEOC publishes dedicated question-and-answer documents on some employment topics, including harassment at work and retaliation, but not on all of them. Wrongful termination has no such page, and a search for that term routes to USA.gov rather than to the agency.
Should an employment firm write a page on a question a federal agency already answers?
An employment firm writing on a question the EEOC has already published a questions-and-answers document about is competing for a slot that goes to government sources. The better use of the page is a question the agency has left uncovered.
Why do government pages take employment answer slots that firms want?
Government pages take those slots because the EEOC and the Department of Labor are the primary source for federal employment law and publish it in the question-and-answer format the client used. On a definitional question, an engine has no reason to reach past them.
Do paid law firm ads appear in employment answers?
Paid law firm placements appear on the employment questions that sit closest to hiring a lawyer, including the question of whether one is needed to file a charge. On the definitional questions the agency owns, the paid slots tend to go to non-profit organisations instead.
Where Employment Law FAQ Answer Engines Leave Room
The employment questions worth writing are the ones a federal agency has not already answered in the same format, and that list is shorter than most content calendars assume and more valuable than any of them treat it.
Take the last ten questions your firm was asked on the phone and check how many the EEOC has already published an answer to. The remainder is the whole brief.
Call 877-486-8123 or contact us online and read us the questions your intake team hears most, or see the content work itself.
David Arato, JD is the founder of Lexicon Legal Content, an attorney-owned legal content marketing agency serving law firms since 2012. Lexicon supports marketing agencies with law firm content as well as working with firms directly. David is a frequent contributor to Attorney at Law Magazine and Attorney at Work and a recurring guest on legal marketing podcasts.
