Most potential clients do not read every word on a law firm website. They skim, compare, and move on. Video grabs attention, builds trust before the first call, and helps people understand what you do in seconds. Lexicon makes video marketing for attorneys easy, accurate, and ready to publish, and it fits cleanly into a bigger law firm content marketing strategy.
Why Law Firms Need Video
Video makes it easier for potential clients to understand what you do without digging through long blocks of text. It keeps people engaged long enough to trust your firm, absorb the basics, and take the next step.
- Visitors spend more time on pages that include video
- Video helps people feel confident in your firm faster than text alone
- It sets you apart from firms using the same generic stock copy
- Strong engagement supports SEO signals like time on page and lower bounce rates
- Clients want to “meet” you before they call, even if it is just through a clear explainer
What We Offer
We create custom animated legal explainer videos that explain a legal topic clearly in 60 to 90 seconds. Each video is built to support intake pages, reduce confusion, and turn “I’m not sure” visitors into confident callers. The format is clean, mobile-friendly, and designed for people who are short on time.
Custom Animated Explainers (60 to 90 Seconds)
Short, focused videos that answer one question at a time, so visitors stay engaged and actually understand the point.
Scriptwriting With Real Legal Know How
Attorney-led scripts written in plain English, built around what clients ask and what your practice areas need to explain.
Attorney Video Production That Feels On Brand
Professional narration, clean visuals, and pacing that matches your website voice. No generic templates or awkward wording, and aligned with your broader attorney website content strategy.
Built for Website Pages and YouTube
Delivered ready to embed on service pages, FAQs, and blogs, or upload to YouTube for broader reach and replay value.
If you want your legal video content to do more than “look nice,” pair it with written content that targets the same searches. Many firms publish the video above a matching post or practice area page to reinforce the message and keep people moving toward a call.
Video Types We Create
Practice Area Explainers – Quick overviews like “What is premises liability?” or “How does a personal injury claim work?”
FAQ Videos – Straight answers to the questions clients ask before they contact a lawyer.
Process Videos – A simple walkthrough of what happens after a client hires your firm (intake, investigation, demand, negotiation, litigation).
State-Specific Legal Content – Jurisdiction-specific videos that reinforce local relevance and reduce one size fits all messaging. We often map these topics through content ideation for law firms so the videos match the searches you actually want.
How It Works
- You tell us the topic, or we recommend topics based on your practice areas and pages
- We write the script and create the animation
- You review and approve
- We deliver a ready-to-publish video you own and can reuse anywhere
This is video marketing for law firms without extra meetings, back and forth, or production headaches. You get clean assets you can publish immediately, with messaging aligned to the pages that drive consultations.
Why Lexicon?
Legal content is all we do, and Lexicon Legal Content is attorney-owned. We’ve supported law firms and legal marketing agencies since 2012, so this is not a side service or a one-off add-on. Your videos are built to be clear, accurate, and conversion-focused, without relying on gimmicks.
Your scripts are developed by a team that includes JDs and licensed attorneys, so the legal substance holds up. And because we also handle written strategy like legal blogging and SEO, your video marketing stays consistent across your pages instead of feeling disconnected.
Ready for Your Firm to Stand Our with Video Marketing?
If you are ready to add attorney video production to your website without adding work to your plate, reach out today. Tell us your practice areas and goals, and we will recommend video topics that fit your pages, your intake flow, and the questions your potential clients are already searching. Call 877-486-8123 or contact us online today.
