One of the hardest things about content marketing is consistently creating fresh, compelling content on a regular basis. If you want to be competitive, you’ve got to come up with ideas day after day, month after month, and year after year. In addition, if you’re using your law firm’s blog content to target a specific type of user – say, car accident victims – it may feel like you’ve completely run out of things to write about. After all, how many ways can you tell your readers that they need to call an attorney after they’ve been in an accident?
Tap into the Wisdom of the Crowd
This problem is why content marketing lends itself well to outsourcing. Different people will have different takes on an issue and may approach it from an angle you’ve never even considered. In addition, while they may be telling the same story you are telling, different writers will tell it using completely different language than you would use – this making it unique and giving it SEO value.
We Do the Research for You
Part of writer burnout comes from running out of things to write about. One of the ways to generate new ideas is to search for news stories, statistics, or other information related to your practice area. For example, personal injury attorneys could use an increase in car accidents in the area as a jumping-off point for a blog on the serious injuries that victims can sustain. Likewise, criminal defense lawyers could use news about a prominent member of the community being arrested for DUI to discuss the potential collateral consequences of a drunk driving conviction.
As if content creation wasn’t time-consuming enough, finding fresh topics can eat up a significant amount of time. If you’re a practicing attorney (or a digital marketing agency with legal clients), the thought of trolling the news or government agency websites on a regular basis is likely laughable. Luckily, we’re to help. Our exclusive focus is on content, and our team of legal blog writers collaboratively works on content ideation on a daily basis. Someone asking, “Did you see the new federal truck accident stats were released today?” will cause some excitement around our office – which is admittedly extraordinarily nerdy.
We’re Excited to Start Working on Your Content Project
If you’re an attorney, in-house marketing coordinator, or a digital marketing agency looking for legal content, you’ve come to the right place. By engaging our team of professional content writers and legal bloggers, you can focus on doing what you do best. Leave the content ideation and creation to us.
Blogging for lawyers is our specialty – give us a call us today at 877-486-8123 or contact us online to let someone else worry about your legal content problem.