Lexicon’s Expertise + AI = Putting Your Blog on Autopilot
Maintaining a law firm blog is an essential part of marketing a law firm and driving traffic to your site – but it’s also a ton of work. Creating blog content is just part of it; you need to figure out what to write about, add links, optimize it, and then go through the technical and repetitive task of posting it – which itself involves several steps.
Fortunately, Lexicon Legal Content provides full-service legal blog management, using the power of generative AI to lower costs. For a simple flat monthly fee, we will create, fact-check, optimize, and post your content on a weekly basis, allowing you to focus on what you do best: practicing law.
Google’s Policy on AI-Generated Content
There is a lot of confusion about Google’s policy on AI content. While Google once classified AI content as spam, as of February 2023, the company has clarified that AI-generated content is not against it’s guidelines. Instead, Google focuses on the quality of the content, rather than how it’s produced. In addition, it has explicitly stated that AI-generated content can rank highly on search:
How Does It Work?
Based on Google’s guidance, it’s clear that you can use AI in the blog writing process – provided there is expert oversight and review of the output.
We use AI to do the heavy lifting. Using our proprietary law firm content prompts, we start with a rough draft of blog content that addresses concerns your potential clients may have. For example, we may ask it to provide a ~750-word law firm blog on “How Courts Determine Child Custody” or “What to Do after a Slip and Fall Accident.”
Next, we hand the AI-generated output to a (human) editor with a Juris Doctorate who engages in a two-step editing process.
- First, we review the content for legal accuracy. If the output involves any statements of fact regarding the law (e.g., “the statute of limitations for personal injury cases in Colorado is two years), our JD editor will double-check them against an authoritative source.
- Second, we review the content for compliance with the rules of professional conduct regarding advertising. This involves checking for things like referring to you or your firm as a “specialist” or an “expert” (if your jurisdiction has a prohibition on that kind of language) or statements that could guarantee an outcome (e.g., “we will get you compensation for your losses).
After our attorney-editor is satisfied that the content is accurate and compliant with advertising rules in your state, we hand the content over to a copy editor who revises it to make sure it sounds human, brands it to your firm, and engages in SEO optimization. In addition, at this stage, we will add any marketing messaging you would like to focus on, such as years of experience or recent results. We also run a plagiarism check at this point to ensure that the content is unique.
Finally, we pass the content over to our posting team, which goes into your website, uploads the content, and adds a relevant royalty-free stock photo. At this stage, we also engage in basic on-site optimization, including categorizing, tagging, adding an alt-attribute to the image, and adding a custom meta description.
How Much Does It Cost?
Our AI legal blog management service costs $799 per month. The pieces will range from 500 to 1000 words in length. We will post every week on the same day, and the price will not fluctuate in the event that you have five postings in a given month.
White Labeled Blog Content for Agencies
If you’re an agency looking to outsource a steady stream of accurate, compelling, and optimizing content, we are here to help. Contact us today to learn more about our white labeled pricing.
Is there a Minimum Commitment?
We ask that you sign up for at least six months of blogging services. Content marketing takes time to yield results, and we want to do everything possible to ensure that our clients see a return on their investment.
Call Us Today to Learn More!
If you are interested in learning more about our AI legal blog management services, give us a call or send us an email through our online contact form. We’re looking forward to hearing from you!