2019 is the year to get serious about your legal content marketing. Content is the foundation of your online presence, and in our hyper-connected world, content that connects you with your potential clients can increase awareness and generate new business.
One of the hardest things about content marketing is consistently creating fresh, compelling content on a regular basis. If you want to be competitive, you’ve got to come up with ideas day after day, month after month, and year after year. In addition, if you’re using your law firm’s blog content to target a specific type of user – say, car accident victims – it may feel like you’ve completely run out of things to write about. After all, how many ways can you tell your readers that they need to call an attorney after they’ve been in an accident?Read More
Legal Content Marketing Ideas: 4th of July Celebrations
Finding fresh, relevant topics is one of the hardest things about regularly creating content for a legal blog. Fortunately, the holidays and other seasonal events like the start of the school year or ski season provide law firms in certain practice areas with ample opportunities to create fresh content that speaks to clients that have timely problems that they can help solve. Typically, these issues tend arise in the areas of personal and criminal defense. Here are some of the ways that the 4th of July can provide marketing material for law firms.
4th of July Celebrations often Result in Serious Injuries
Thousands of people are injured during 4th of July celebrations each year – and many will be looking for a lawyer soon after they are hurt. Here are some of the kinds of personal injury cases that often spike around the holiday:
Accidents Caused by Drunk Drivers – It’s no secret that people often drink at 4th of July celebrations, and despite increased enforcement efforts, there are typically more drunk drivers on than there are normally. This can often result in more drunk driving accidents – and victims seeking legal representation.
Premises Liability Cases – Many 4th of July injuries occur as a result of hazardous conditions on the property where a celebration occurred. Content about slip and fall accidents, pool injuries, or elevator or escalator accidents may help you connect with potential clients.
Product Liability Cases – People can be injured by defective grills, propane tanks, fireworks, recreational vehicles, and other consumer products commonly associated with Independence Day celebrations.
Parties, alcohol, and certain types of criminal behavior unfortunately often go together. For example, drunk people sometimes drive when they shouldn’t, and there is a clear link between drug or alcohol intoxication and violent crime. In addition, heightened enforcement efforts invariably ensure people who are truly innocent of the offense of which they are accused and who need legal representation to establish that fact.
As arrests spike the 4th of July, so will the number of people who are seeking a criminal defense attorney on the internet. This provides lawyers with an opportunity to connect with these potential clients by creating content that speaks directly to the situation in which they find themselves. For this reason, it is advisable to create 4th of July themed content around the following practice areas in criminal defense:
Let Our Legal Content Writers Start on Your Project Today
Timely legal blog content can help law firms reach clients that are injured in accidents that around holidays or certain times of year. Creating, posting, and syndicating high-quality and relevant content takes a significant investment of time, however, most practicing lawyers simply can’t do it consistently. Fortunately, we’re here to help. Call us today at 877-486-8123 to learn more about our legal content writing services.