More and more lawyers are starting to starting to understand the benefits of blogging and content marketing. It’s one thing to blog and another for people to actually read your blog, however. Here are some of the reasons that people may be passing over your blog posts.
Your Titles Aren’t Compelling
The importance of your blog post’s title cannot be overstated. A well-crafted title that piques the reader’s interest and makes him or her want to learn more will perform substantially better than a generic title. Consider the following two titles for the same hypothetical blog:
- Common Car Accident Injuries
- 4 Car Accident Injuries that can Change Your Life
In our experience, the second one will generate significantly more traffic than the first one.
Your Posts are too Long
If you ever visit forums or the comments section after a blog post, “TLDR” probably means something to you. People often simply choose to skip reading something simply due to the perception that it would take a commitment of time. We live in an on-demand world and people browsing the internet want answers to the questions quickly and do not want to read a treatise on their legal issue. Keep your blog posts under 500 words and make sure to break up the text with headings and bullet points.
Your Posts Read like a Legal Brief
As an attorney, you are immersed in a professional world that has its own language and writing style. While it is important to be a competent and effective legal writer, your potential clients do not want to read a legal brief. In fact, depending on the area of law, non-lawyers may have a difficult time understanding what they are reading. Always keep your audience in mind when writing your posts.
You Aren’t Writing Content that Your Clients Want to Read
While exploring the finer points of collateral estoppel or res ipsa loquitor may be intriguing for you and your colleagues, your potential clients may not feel the same way. Generally speaking, people who are looking for an attorney have a problem they want to be solved and want answers to very practical questions. As a result, for maximum effectiveness, your blog posts should seek to answer these questions. Examples of the of questions that your clients may be asking include the following:
- What are the consequences of a 1st DUI?
- Can I afford a personal injury attorney?
- Can I write my own will?
- Will filing for bankruptcy ruin my credit?
Call Us Today to Learn More About Our Legal Content Writing Services
A professionally written and managed blog is an extremely effective marketing tool that can significantly increase your online visibility. Let our legal content writers keep your blog regularly updated with compelling and relevant posts while you focus on your legal practice.