When it comes to legal marketing, personal injury is likely the most competitive practice area there is. Personal injury law firms are in fierce competition for the high-value cases that occur on a daily basis in every jurisdiction in the United States.
Many people who are injured in accidents caused by negligence have never worked with an attorney before or have lawyers in their personal network. Because of this, after an accident, many accident victims look to the internet – specifically Google – to find an attorney to represent them, The firms appearing in the first few positions in the search engine results pages (SERPs) generally get a significant amount of business online, making these spots highly coveted.
So, how do you get your personal injury law firm’s site to appear in those coveted first few spots? Continue reading “Legal Content Marketing: The Highly Competitive World of Personal Injury”