While the legal profession is known for adopting new technologies at a glacial pace, lawyers and law firms seems to be adopting content marketing surprisingly quickly. According to Contently, law firms are flocking to content marketing as a cost-effective way to reach potential clients who are searching for information on Google. In addition, content marketing is not going away – content is the lifeblood of the Internet and a significant percentage of users have learned to filter out obvious advertising, either through the use of ad-blocking software or simply by tuning it out.
Continue reading “Don’t be Late to The Legal Content Marketing Party”
