After an arrest or criminal charge, it is only natural that an individual may be frantic and may have a sense of urgency about finding an attorney. In their haste, many people simply choose one of the top results in a Google search for “criminal lawyer,” “criminal defense lawyer,” or similar search terms. Some people may even narrow their search to “DUI attorney,” “marijuana attorney,” or other terms regarding their specific alleged offense. If your law firm website is not highly ranked in the Google results for the particular search term used, chances are you will lose that potential client.
Fortunately, having well-written, SEO-optimized, and high-quality website content and a regularly updated legal blog with specific keywords in mind can improve where you rank in search results and can, therefore, substantially increase your client base. However, the demand of a criminal defense caseload can often lead to neglect of both your website and blog. The legal writers of Lexicon Legal Content are here to ensure that you have an effective and professional law firm website and blog so that you can focus on providing high-quality representation for your clients.
It is highly important to consider the tone of all law firm website content writing. Most criminal defendants do not understand complex legal terms, so a website with a significant amount of legalese can be confusing and even off-putting. Our legal content writers understand how to explain complex legal concepts in everyday language that non-lawyers can easily comprehend.
In addition, the people reading your website are often facing criminal charges or have family members who have been arrested. It is important to recognize the various emotions that they may be feeling in this situation and provide reassurance that they can rely on your law firm for help. Reassurance is not enough, however, as you want your website content to lead potential clients to actually pick up the phone. Therefore, it is critical to emphasize the seriousness of any type of criminal case, as well as providing some insight into how a qualified attorney can help in their defense.
Finding the right tone while keeping website content and blogs fresh, relevant, and interesting is no small feat. Our law firm content writers thoroughly understand this balance and have extensive experience providing well-balanced and thoughtful content in order to attract potential clients.
Criminal defense attorneys generally handle cases involving many different types of offenses, and you want to make sure your website and blog represents your full capability as an attorney. Blogs on a variety of charges and laws not only demonstrate to potential clients that you have specific knowledge of those offenses but also help you to fit in keywords to rank higher for different search terms. Our legal blog writers regularly create informative and relevant blogs on the following topics and more:
Our legal writers carefully ensure that all blogs are specifically tailored to your particular jurisdiction and that all charges, penalties, and procedures mentioned in blog posts are accurate and in line with your state and local law.
Because criminal clients often tend to stick with the same attorney for future troubles, as well as refer your services to family and friends, even one client resulting from a Google search can often well offset the cost of hiring a legal content writingservice. At Lexicon Legal Content, our legal writers provide affordable, high-quality, and accurate content for law firm websites and blogs across the United States for law firms in a wide variety of practice areas. Please call us today at 314-691-8602 or email us at firstname.lastname@example.org to find out more about how we can help your law firm today.