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Legal Content Marketing Ideas: 4th of July Celebrations

Legal Content Marketing Ideas: 4th of July Celebrations

Patriotic candles, a decorative plate, mug, a blow of strawberries, and lit sparklers on a table

Legal Content Marketing Ideas: 4th of July Celebrations

Finding fresh, relevant topics is one of the hardest things about regularly creating content for a legal blog. Fortunately, the holidays and other seasonal events like the start of the school year or ski season provide law firms in certain practice areas with ample opportunities to create fresh content that speaks to clients that have timely problems that they can help solve. Typically, these issues tend arise in the areas of personal and criminal defense. Here are some of the ways that the 4th of July can provide marketing material for law firms.

4th of July Celebrations often Result in Serious Injuries

Thousands of people are injured during 4th of July celebrations each year – and many will be looking for a lawyer soon after they are hurt. Here are some of the kinds of personal injury cases that often spike around the holiday:

  • Accidents Caused by Drunk Drivers – It’s no secret that people often drink at 4th of July celebrations, and despite increased enforcement efforts, there are typically more drunk drivers on than there are normally. This can often result in more drunk driving accidents – and victims seeking legal representation.
  • Premises Liability Cases – Many 4th of July injuries occur as a result of hazardous conditions on the property where a celebration occurred. Content about slip and fall accidents, pool injuries, or elevator or escalator accidents may help you connect with potential clients.
  • Product Liability Cases – People can be injured by defective grills, propane tanks, fireworks, recreational vehicles, and other consumer products commonly associated with Independence Day celebrations.

Criminal Defense

Parties, alcohol, and certain types of criminal behavior unfortunately often go together. For example, drunk people sometimes drive when they shouldn’t, and there is a clear link between drug or alcohol intoxication and violent crime. In addition, heightened enforcement efforts invariably ensure people who are truly innocent of the offense of which they are accused and who need legal representation to establish that fact.

As arrests spike the 4th of July, so will the number of people who are seeking a criminal defense attorney on the internet. This provides lawyers with an opportunity to connect with these potential clients by creating content that speaks directly to the situation in which they find themselves. For this reason, it is advisable to create 4th of July themed content around the following practice areas in criminal defense:

  • DUI
  • Drug possession
  • Firearms offenses
  • Assault

Let Our Legal Content Writers Start on Your Project Today

Timely content can help law firms reach clients that are injured in accidents that around holidays or certain times of year. Creating, posting, and syndicating high-quality and relevant content takes a significant investment of time, however, most practicing lawyers simply can’t do it consistently. Fortunately, we’re here to help. Call us today at 877-486-8123 to learn more about our services.

 

Legal Content Marketing: The Highly Competitive World of Personal Injury

When it comes to legal marketing, personal injury is likely the most competitive practice area there is. Personal injury law firms are in fierce competition for the high-value cases that occur on a daily basis in every jurisdiction in the United States.

Many people who are injured in accidents caused by negligence have never worked with an attorney before or have lawyers in their personal network. Because of this, after an accident, many accident victims look to the internet – specifically Google – to find an attorney to represent them, The firms appearing in the first few positions in the search engine results pages (SERPs) generally get a significant amount of business online, making these spots highly coveted.

So, how do you get your personal injury law firm’s site to appear in those coveted first few spots? Read More

How Quality Content Can Help You Grow Your Law Practice

Image of a bullhorn surrounding by logos of Facebook, Google Plus, YouTube, Twitter, LinkedIn, and InstagramContent marketing is a marketing technique that involves the creation and distribution of content designed to stimulate interest in a product or service. When employed by law firms, content marketing can establish the firm as a thought leader in its practice area and connect with clients searching for an attorney who practices in a specific area of law. Consider being at the top of the results when someone in your area searches for “car accident attorney” in Google. Not only would it establish your firm as trustworthy leader in personal injury, it would also result in a significant amount of business.

According to Adweek, more than 80 percent of consumers conduct online research before making a purchasing decision, making it essential for law firms that want to stay competitive to ensure that their brand is well-represented online – and nice-looking website is just the first step. It is critical for the content that consumers are reading to be well-organized, relevant, and address your potential clients’ pain points.

Answer The Questions Your Clients Are Asking

One of the main benefits of content marketing over many other marketing techniques is that it allows law firms to target individuals with specific legal needs. In order to do this, firms should come up with a list of questions that people in a particular situation may have and creating content that answers those questions. Some questions that would make for good opportunities to create some informative content include the following:

  • How Much is My Personal Injury Claim Worth?
  • Do I need a Lawyer for a 1st DUI?
  • What Type of Bankruptcy is Right for Me?
  • How Long Do I Have to File a Car Accident Claim?

It is important to remember to writer for laypeople, not other attorneys – which is often difficult for lawyers who have been practicing for years and are used to writing for other lawyers, judges, and legal professionals.  In addition, while you should invite the reader to contact the firm, remember that content marketing is not the same as advertising. Rather than pitching your services broadly, your content should deliver information that is valuable to your target clients and will help them make a decision about who to hire. By establishing a connection through content, you can make it much more likely that an internet searcher will call your firm rather than one of your competitors.

Call Lexicon Legal Content Today to Connect with Professional Legal Content Writers

Quality content can help lawyers and law firms connect with potential clients in their area. Unfortunately, creating high-quality legal content on a regular basis is too time-consuming for practicing attorneys, but we can help. At Lexicon Legal Content, our team of JDs and attorney-writers specialize in generating compelling, accurate, and keyword-rich blogs and content pages for lawyers in a variety of practice areas, including personal injury, criminal defense, family law, bankruptcy, estate planning and litigation, and eminent domain. Call us today at 877-486-8123 or contact us online.

Content Ideas for Law Firms – Motorcycle Safety Awareness

With the weather warming up, more and more motorcyclists are getting their bikes out of storage and hitting the open road. Unfortunately, this exposes them to a significant risk of injury in a motorcycle accident. Law firms can create content to keep motorcyclists safer, raise awareness, and connect with victims who are in need of legal representation.

Top 10 Motorcycle Safety Tips

From Visually.

Three Legal Content Marketing Trends to Watch in 2018


Man holding tablet in front of rising graph

In 2017, we made several predictions regarding the direction legal content marketing would follow. While we are still waiting for some of these trends to catch on, one benchmark stands tall. Unique legal content continues to become an ever-increasingly important marketing tool for law firms around the country. Here are the top three marketing trends we are forecasting for 2018.

Read More

Law Firms Are Increasingly Adopting Content Marketing Techniques

Computer with graphWhen you consider which industry might focus most heavily on content marketing, legal firms probably would not be your first guess. But at the moment, the legal industry is leading the way when it comes to producing fresh content and adopting effective client acquisition strategies. In fact, by the end of 2017, Contently reports that between 30 and 50 percent of all law firms will have a content marketing strategy in place. With the budget to invest in advertising and the resources to hire in-house marketing experts, legal firms are turning away from traditional print or TV ads and embracing new forms of media through content marketing.

Here are some of key strategies to consider when creating a content marketing plan:

Write compelling and readable content

It should be no surprise to point out that the key to successful content marketing relies on the ability to produce compelling, readable content. Major firms across the United States are posting and promoting blog articles about trending topics like global security compliance, data privacy, and intellectual property issues. In addition, consumer-facing firms that practice in areas like personal injury and criminal defense are generating content that answers the questions that potential clients are asking.

And while there is no shortage of compelling content to pull from, the challenge facing these firms is the ability to build a bridge from lawyer to consumer. The key to content marketing is engaging with potential new clients, and this requires writing compelling stories that an audience can relate to. In other words, legal firms need to write about the law without sounding like lawyers. While building a content library, remember to focus on delivering relevant information in a relatable manner.

Focus on thought leadership over advertising

Establishing your firm as a thought leader is fundamental to demonstrating expertise and distinguishing your firm in an already crowded marketplace. So be the industry expert in your field. Use your platform as an area to educate and to establish your credibility and knowledge in areas of the law. The goal is to first call out a topic and define the challenge, then offer unique research-based knowledge that provides a solution. By defining yourself and your firm as a thought leader in the legal industry, you are now a part of the conversation – and perhaps even leading it. Focus foremost on providing valuable information to potential new clients. By doing this, you have the opportunity to build trust from the first engagement a consumer has with your firm.

Choose your allies wisely – LinkedIn is your friend

Out of all social media outlets, LinkedIn is established as the go-to source for professional networking. According to the American Bar Association’s 2016 Technology report, 76 percent of all legal firms are active on LinkedIn. This is a place to promote blog articles, gain visibility with a hashtag, and establish your firm as a thought leader in the industry. When posting on LinkedIn, it’s important to focus on guiding new clients to seek legal advice (versus offering direct advice).

Contact the Legal Copywriters at Lexicon Legal Content

By embracing new techniques for reaching clients, legal firms are moving away from the reactionary business model and focusing more on initial engagement. Providing great content is a clear path towards building a successful, reputable legal practice. The professional legal content writers at Lexicon Legal Content are available to help your firm create compelling, jurisdiction-specific content that helps your firm connect with potential clients. Call us today for a free consultation or send us an email through our online contact form.

How Politics Can Drive Legal Content Marketing: The Trump Effect

A picture of the Capitol building at duskRegardless of your political leanings, one thing is certain: the Trump administration has shaken up the political landscape and created substantial uncertainty in many different areas of law.

And we’re not talking about esoteric constitutional issues such as the limits of executive power or the emoluments clause.The current administration is making moves that are affecting real people on a day-to-day basis, often resulting in significant uncertainty about legal issues that can have a direct impact on the most important aspects of their lives.

How does this affect legal content marketing? For one thing, it is providing lawyers and law firms (and their marketing teams) ample opportunity to create new, fresh content that is relevant and of interest to their target audience.

The First Travel Ban: A Case Study

To understand how this works, it is illustrative to look at a concrete example. On January 27th, the President issued an executive order banning travel to the United States for people from certain countries, and it was not immediately clear whether legal permanent residents (green card holders) from the affected countries would be allowed to reenter the country if they were overseas when the order was issued, which proved to be a source of significant controversy.

Here is a chart showing the number of searches for “Green Card Entry” over the past 90 days:


(Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. Likewise a score of 0 means the term was less than 1% as popular as the peak.)

As these data make clear, the number of people searching for “green card entry” spiked soon after the executive order was issued. Granted, some of these searches were people simply seeking information for information’s sake, but is also safe to assume that some of them were concerned that the order would apply to them or their family members – people who, for some attorneys, are potential clients.

Importantly, other words that are semantically related to the issue show similar spikes in traffic, and identifying these words and phrases is the foundation of creating a timely content marketing campaign.

By identifying the legal questions that people are asking and creating content that answers those questions, lawyers in any area of law can connect with individuals who are actively seeking their services. Here are some of the areas of law that recent actions taken by the Trump administration have affected as well as specific issues on which relevant, timely, and informative content could be created.

Immigration LawPicture of passports

Immigration law has perhaps been the most volatile area of law since Trump took office and the uncertainty has certainly captured the media’s attention.

The executive order banning travel from certain countries referenced above is just one area where there is significant uncertainty. The Deferred Action for Childhood Arrivals (DACA) program instituted under President Obama directed federal authorities to use prosecutorial discretion regarding the removal of certain undocumented individuals who arrived in the United States as children. The program provides those eligible with a renewable 2-year work authorization as well as deferred action regarding their undocumented status. In other words, they may live and work in the United States without immediate fear of removal. The new administration has taken a tough stance on immigration and has yet to indicate what it plans to do with DACA – a program that Trump could decide to end at any moment.

Issues regarding the enforcement of immigration laws has also generated significant interest, as the administration recently expanded the list of individuals who were removal priorities significantly.

Criminal Law

In late summer of 2013, the Obama administration issued a memo to U.S. Attorneys in all 50 states indicating that “in jurisdictions that have enacted laws legalizing marijuana in some form… conduct in compliance with those laws and regulations is less likely to threaten the federal priorities..” and that “state and local law enforcement and regulatory bodies should remain the primary means of addressing marijuana-related activity.”

In practice, this directive has meant there is a lack of federal enforcement against marijuana operations and users who are in compliance with state law. Importantly, however, this could change with the stroke of a pen under the new administration. Aggressive enforcement could create chaos in states that have robust and established marijuana economies and could result in significant criminal penalties for individuals who have been operating under the belief that they are not an enforcement priority for the feds.

Personal Injury

While personal injury matters are generally matters of state law, there are certain cases in which federal regulations may have an impact on the outcome of litigation. For example, in some jurisdictions, noncompliance with FMCSR regulations could be used as prima facie evidence of negligence in truck accident litigation. In light of the president’s directive to repeal two regulations for every new one implemented, the regulatory landscape is on shaky ground, including for the trucking industry. Some regulations that were poised to take effect (i.e. speed limiters on newly manufactured heavy trucks) may never be implemented, and others may be repealed.

Title IX

Last May, the Obama administration issued guidance that directed all educational institutions to allow students to use facilities that are consistent with their gender identity. On February 22nd, the Trump administration withdrew the previous guidance, calling into question whether federal officials will enforce Title IX against schools that discriminate against transgender students in this manner. The issue is now headed to the U.S. Supreme Court in G.G. v. Gloucester County School Board, where the court is expected to decide whether Title IX requires schools to treat students consistent with their gender identity.

Use Current Events to Generate Long-Tail Keyword PhrasesMan reading on a tablet

Of course, when creating SEO-friendly content, one of the main concerns is incorporating keywords that will signal that the content is relevant to particular topic. Long-tail keyword phrases that exactly match what a potential client is looking for will ensure that you are attracting the right kinds of visitors to your site. Some examples of long-tail keyword phrases that may be relevant to the practice areas listed above include:

  • Will the speed limiter rule be enacted
  • What are defenses to deportation?
  • Enforcement of federal marijuana laws
  • Will DACA be Repealed?

Of course, these are just a few basic examples of phrases that legal consumers may search in response to political developments, and using tools like Google Trends’ Related Queries feature can help you come up with long-tail keywords to target.

As Questions Arise, so do Opportunities to Connect with Clients

These are just a few of the areas of law in which questions raised by the actions of the new administration are creating opportunities for lawyers and their marketing teams to create compelling and informative content of interest to their potential clients. If the trend established in the past six weeks is any indication, the questions will continue to arise.

To discuss your legal content strategy, call Lexicon Legal Content today at 877-486-8123 or send us an email at info@lexionlegalcontent.com.

 

Will 2017 See the End of Live Chat Pop-Ups?

A cursory search of the internet will establish that significant percentage of law firm websites greet their visitors with a pop-up window that offers to connect them with a live representative.

While live chat has the potential to increase the percentage of website visitors that become paying clients, they can also be annoying to users and now could have a negative impact on your site’s rankings in the SERPs. These types of pop-ups, known as “interstitials,” often cover up the main content of the site and can be difficult for users on mobile devices to dismiss.

Late last summer, Google announced that websites that use interstitials may not rank as highly after January 10th of this year. Specifically, the search engine stated that:

Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

BLOG PIC
An Intrusive Pop-Up
Blog Pic 2
An Intrusive Standalone Interstitial
Blog Pic 3
Another Example of an Intrusive Standalone Interstitial

 

 

 

 

 

 

 

 

(Source: https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html)

There are some situations in which a site could continue to use interstitials and not be affected by the change. These include the following:

  • An age verification pop-up
  • Logins on sites where the content is behind a paywall
  • Banners that use a reasonable amount of space and are dismissed easily

How to Keep Your Potential Clients Engaged

Of course, one of the main benefits of offering live chat is user engagement and setting an appointment so that visitors become paying clients. Importantly, this update does not mean that lawyers should not offer live chat – they simply need to not do so with a pop-up that covers up their content.

This new ranking signal is consistent with Google’s focus on rewarding sites that provide content that is useful for people searching the web. As content is critical to both search engine rankings and the impression that your potential clients get when they visit your site, it is important for attorneys to ensure that the content on their site is well-written, compelling, and provides site visitors answers to their questions.

Call Lexicon Legal Content Today to Discuss the Content on Your Law Firm’s Website

The content on your website has a direct impact on your site’s position in the search results. Unfortunately for busy practicing attorneys, creating a consistent stream of high-quality, informative, and useful content takes a significant investment of time. The team of professional legal blog writers at Lexicon Legal Content is available to provide your firm or marketing agency with content in a variety of formats that will provide value to your readers and improve the quality of your site. To learn more about our services, call us today at 314.691.8602 or contact us online.

How Law Firms Can Reach Potential Clients through Content Marketing

Macbook content writingDigital marketing for lawyers and law firms is becoming increasingly competitive, and gone are the days that an attorney could simply put up a website and wait for the phone to ring. Between professionally-managed search engine optimization (SEO) efforts, pay-per-click ads, and well-placed banner advertising, law firms need to engage in a wide variety of online marketing efforts in order to keep up with their competition.

 

Content marketing is the creation and circulation of original content that is of interest to your clients. Content can take a wide variety of formats, including blogs, videos, infographics, and E-Books, and the appropriate format will depend on a variety of factors, including the information you would to share and your target audience. For example, a list of personal injury accident statistics may be well-suited to an infographic, while a guide detailing the steps to take after a car accident would likely make an excellent E-Book.

The benefits of content marketing are myriad. Best of all, if you choose to create your content yourself, it can be free. For example, writing a blog post about potential consequences of a sex crime conviction and sharing it on your firm’s social media account will only cost you time. Furthermore, adding unique, keyword-rich content to has been explicitly identified by Google as a significant factor in the way a site ranks for certain keywords.

Outsourcing Content Marketing is an Option for Busy Lawyers

As an attorney, your focus should be on practicing law. With court dates, client meetings, legal research, and document drafting, many lawyers do not have the time to create high-quality, compelling, and informative content on a regular basis. In addition, it is important to keep in mind that the way that you write for the court is not necessarily what your clients or Google want to see. Fortunately, there is help available and freelance writers or a company like ours can provide content that will interest your potential clients and improve your site’s ranking.

It is important to keep in mind, however, that like with anything else, you get what you pay for. While you may be able to outsource content creation to India for pennies per word, the quality will likely suffer, especially for legal content. More importantly, as your firm’s site is an advertisement, it is subject to the Rules of Professional Responsibility in your jurisdiction. As a result, posting inaccurate content on your site or content that violates advertising rules could even result in an ethics complaint.

At Lexicon Legal Content, our team of attorney-writers generates high-quality and compelling content in a variety of formats, including blogs, practice area pages, press releases, and E-Books for lawyers, law firms, and law firm marketers. To learn more about how we can help you grow your practice or improve your clients’ online presence, call us today at 314-691-8602 or send us an email through our online contact from.